Brand Tone

enthusiastic, knowledgeable, community-focused, helpful, approachable, playful, and confident

Brand Values

• •Expertise and Passion
• •Customer-Centric Service
• •Quality and Performance
• •Community Leadership

Best Practices

• •Lead with Expertise: Always ground your copy in technical knowledge and a passion for PC building. Use correct terminology but keep it exciting and accessible.
• •Engage the Community: Ask questions, create polls about favorite components, and feature customer builds (with permission). Acknowledge and use community in-jokes and memes where appropriate.
• •Show, Don't Just Tell: Let the products and builds be the heroes. Use high-quality video and images. Your copy should supplement the visuals by highlighting key features and the feeling they evoke (e.g., "silky-smooth frame rates").
• •Reinforce Trust and Honesty: Periodically create content that highlights your commitment to honest advice and transparent pricing. Share customer testimonials that reinforce this value.
• •Maintain a Consistent Voice Across Platforms: The enthusiastic and knowledgeable "PC-loving friend" tone should be present whether it's a TikTok caption, a website product description, or a Facebook reply. This builds a strong, recognizable brand personality.

Social Perception

trustworthy, expert, essential resource for the PC gaming and enthusiast community, reliable alternative to larger competitors, fair pricing, honest advice, highly recommended local business

Copy Examples

• •Stop dreaming, start gaming. The Zotac RTX 4070Ti has landed at Jlite. Experience ultra-settings and silky-smooth frame rates without compromise. Ready to unleash the beast in your rig? DM us for a custom build quote or check availability on jlitebn.com. #PCMasterRace #BruneiGaming #RTX4070Ti #JliteCustoms
• •Another dream build is heading out the door! ⚪️ Clean all-white NZXT H6 Flow, powered by an AMD Ryzen 7 7800X3D and cooled to perfection. We build them smart, clean, and ready for battle. What's your dream combo? Let us know in the comments! #PCBuild #CustomPC #NZXT #AMD #GamingSetup #JliteBN
• •Your PC, Your Rules. At Jlite Customs, we don't just sell components—we build experiences. From elite gaming rigs to powerful workstations, our expert technicians craft systems that are tailored to you. Build yours today.
• •🤫 Psst... We just got those new mechanical switches you wanted.
• •Got a question? A technical issue? Don't sweat it. Our team isn't just here to sell; we're here to help. We believe in honest advice and real support. That's the Jlite promise. #CustomerService #PCHelp #BruneiTech #Jlite