Brand Tone

Accessible Craftsmanship

Brand Values

• •Authenticity & Heritage
• •Quality & Durability
• •Craftsmanship
• •Customer Centricity

Best Practices

• •Lead with Heritage
• •Use a "Quality-First" Vocabulary
• •Bridge Tradition and Modernity
• •Maintain a Warm and Respectful Customer Service Voice
• •Let the Visuals and Copy Work Together

Social Perception

J.L. HOME DECOR is perceived as a source for beautiful, authentic, and high-quality wood furniture, but its reputation is hampered by inconsistencies in customer service and order fulfillment.

Copy Examples

• •Not just a table, but a place for stories. Handcrafted from solid Sheesham wood in the heart of Jodhpur, this piece is built for generations of family dinners and late-night talks. Bring home a tradition that lasts. #JLHomeDecor #SolidWoodFurniture #Handcrafted #DiningTable #JodhpurCraft
• •The Rajasthan Collection: Timeless Artistry, Modern Living. Discover pieces where every detail tells a story.
• •Don't Just Furnish Your Home. Build a Legacy.
• •Reflect your style with a piece of artisanal heritage. This mirror isn't just a functional item; it's a window into the rich craft traditions of Jodhpur. Hand-carved from a single block of solid wood, its intricate details and vintage finish bring a touch of timeless elegance to any wall. Built by skilled hands, it's designed to be a cherished part of your home for years to come.
• •Tired of furniture that doesn't last? Invest in forever. Our solid wood pieces are handcrafted with integrity, using time-honored techniques to ensure a lifetime of beauty and durability. Click to explore furniture that’s as strong as it is stunning.