Brand Tone

motivational, accessible, and community-oriented

Brand Values

• •Expertise and Guidance
• •Quality and Curation
• •Results-Driven
• •Customer-Centricity

Best Practices

• •Always Lead with the Goal: Frame every product and post around what the customer wants to achieve. This reinforces the brand's results-driven value.
• •Maintain a "Coach's Tone": Write as an expert who is encouraging and supportive, not intimidating. Use "you" and "your" to speak directly to the customer. The tone should be that of a knowledgeable friend or mentor.
• •Use Social Proof as a Constant: Regularly integrate customer testimonials, user-generated photos, and positive reviews into your marketing copy on social media, product pages, and in emails to build trust and community.
• •Keep it Simple and Direct: Avoid overly technical jargon. While the brand is expert-led, its tone is accessible. Explain the benefit of an ingredient rather than just listing the ingredient itself.
• •Unify the Online and In-Store Voice: The "warm welcome" and "good advice" mentioned in physical store reviews should be the template for all digital communication. Every reply and email should reflect this helpful and friendly persona.

Social Perception

Overwhelmingly positive, viewed as a highly-rated, trustworthy advisor, with a strong but localized online footprint.

Copy Examples

• •Don't let joint pain slow you down. Your ambition deserves support that moves with you. Our Joint Pack is designed to give your body the foundation it needs to push further, lift heavier, and recover stronger. Ready to train without limits? #JKNutrition #FitnessFrance #TrainSmart
• •Stop Guessing. Start Achieving. We've selected the best supplements for your goal, whether it's gaining mass, losing weight, or enhancing your well-being. Your transformation is one click away. Find My Solution
• •Feeling lost in the world of supplements? It's simpler than you think. At JK Nutrition, we give you clear, honest advice and products that actually work. Come visit us in Cognac or explore our goal-specific packs online. Your fitness journey starts with the right partner. #MusculationDébutant #ConseilFit
• •More than just a protein shake, this is your essential recovery tool. Each serving delivers 24g of pure whey protein to repair and build lean muscle after every session. With a smooth taste and easy mixability, it's the simple, effective choice to ensure your efforts pay off. Fuel your recovery, fuel your results.
• •New In: The Nutri&Co Range + Your Weekend Motivation This week, we're bringing you the innovative wellness line from Nutri&Co and Joris's top tip for staying consistent...