Tono de Marca

friendly, trendy, and enthusiastic; aims to be relatable and fun, using conversational language, emojis, popular slang, and relevant hashtags.

Valores de Marca

• •Personalization and Self-Expression
• •Quality and Customer Satisfaction
• •Celebration of Life's Moments
• •Small Business Charm

Mejores Prácticas

• •Lead with "You" and "Your": Center the customer in the narrative. Phrases like "Your daily coffee" or "Your new favorite tumbler" make the copy feel personal and directly address the reader's needs and desires.
• •Use Enthusiastic and Positive Language: Employ upbeat and descriptive words like "trendy," "treasures," "perfection," "elevate," and "celebrate." This maintains the brand's friendly and enthusiastic tone.
• •Incorporate Storytelling: Briefly mention the brand's origin as a mother-run small business when appropriate. This reinforces the value of "shopping small" and builds a stronger customer connection.
• •Stay Visually Descriptive: Use language that helps customers imagine using the product. Phrases like "Cozy up in style" or "Sip in style" appeal to the senses and make the products more tangible and desirable.
• •Maintain a Consistent Call-to-Action (CTA) Voice: Keep CTAs encouraging and simple. Use phrases like "Tap to shop," "Start creating," "Discover your style," and "Grab yours now" to guide the customer clearly and enthusiastically.

Percepción Social

Overwhelmingly positive. Customers frequently mention high product quality and prompt service. The brand is perceived as a reliable source for unique and well-made personalized items, a creative, trustworthy, and personable small business.

Ejemplos de Copy

• •Your daily coffee run just got a major upgrade! ✨ Sip in style with our new personalized tumblers. Add your name, pick your favorite color, and make every drink an expression of YOU. Tap to shop and start creating!
• •They say to wear your heart on your sleeve, so we made it happen! ❤️ Our personalized 'Mama' sweatshirts are the coziest way to keep your little ones close. Perfect for you or as a gift for the super-mom in your life. #MomLife #PersonalizedGift #CozyVibes
• •Don't just give a gift, give a memory! 🎁 From custom Christmas stockings to engraved keepsake boxes, J K Kreation has the perfect personalized treasure for everyone on your list. Shop small and make a big impression this holiday season.
• •FLASH SALE! 🔥 For a limited time, get 25% off our entire Drinkware Collection! Elevate your sips and express your style. Your new favorite tumbler is waiting. Don't wait, this deal won't last!
• •Hey, trendsetter! Be the first to see what's new at J K Kreation. This week is all about celebrating friendship with personalized keychains and matching tees. Because the best moments are the ones we share. P.S. We appreciate you!