Tono de Marca

Educational and Approachable

Valores de Marca

• •Efficacy and Trust
• •Accessibility
• •Inclusivity
• •Curated Selection

Mejores Prácticas

• •Lead with the 'Why': Instead of just stating a product's name, start with the problem it solves or the benefit it delivers. (e.g., 'Tired of stubborn blackheads?' is stronger than 'Shop our new cleanser.').
• •Balance 'Trendy' with 'Trustworthy': Use popular K-beauty terms and mention trendy ingredients, but always ground the claims in credibility by referencing 'dermatologist-recommended' aspects or specific, proven ingredients.
• •Use an Encouraging Tone: Frame skincare as an act of self-care, not a chore. Use positive and encouraging language like 'Reveal your best skin,' 'Your journey to glowing skin starts here,' and 'Be kind to your skin.'
• •Keep it Scannable: On social media and product pages, use bullet points, short paragraphs, and emojis to break up text. This makes information easier to digest for online shoppers.
• •Incorporate 'Keywords' Naturally: Seamlessly weave in terms like 'acne,' 'rosacea,' 'Korean skincare,' 'soothing,' and ingredient names into your copy to improve SEO and resonate with users searching for solutions.

Percepción Social

Positive and growing perception, characterized by positive customer feedback, active community engagement, and a reputation as a trusted online retailer.

Ejemplos de Copy

• •✨ Just Landed! Meet the Anua Heartleaf 70% Soothing Cream. 🌿 Feeling irritated? This dermatologist-recommended formula is your new secret weapon against redness and sensitivity. Its lightweight texture calms skin without feeling heavy. Ready for your calmest skin ever? Tap to shop! #JKbeauty #KoreanSkincare #Anua #SoothingCream
• •🤔 Confused by Exfoliants? Let's Talk Acids (The Gentle Way!)
• •Your Beauty Secrets, Delivered! 🚚 Get FREE shipping across the EU on all orders over €89. It's time to stock up on your K-beauty favorites!
• •On-screen text: 'Rosacea? Acne? Blackheads? The answer could be in your cleanser.' Caption: 'Not all cleansers are created equal! For sensitive or troubled skin, a gentle, low-pH cleanser is key. It cleans effectively without stripping your skin's natural barrier. Our curated collection has a perfect match for every skin type. Find yours at JKbeauty! #SkincareTips #KbeautyEurope #GentleCleanser'
• •More than just a toner, this is your first step to hydrated, balanced skin. Packed with 77% Heartleaf extract, this viral favorite is here to soothe, tone, and prep your skin for the rest of your routine. It's dermatologist-recommended for a reason: it works for all skin types, even the most sensitive.