Brand Tone

Elegant & Sophisticated, Warm & Personal, Celebratory & Joyful, Thoughtful & Detail-Oriented, Inspirational

Brand Values

• •Quality Craftsmanship
• •Beauty & Aesthetics
• •Celebration of Life's Moments
• •Personal Connection & Storytelling
• •Customer Happiness
• •Passion for Design

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tonal attributes (e.g., elegant, warm, celebratory), approved vocabulary, "words to avoid," and examples of on-brand and off-brand copy. Share this with anyone creating content.
• •Focus on Storytelling: Weave narratives into product descriptions, social media posts, and blog content. Highlight the stories of your customers (with permission) or the inspiration behind your designs to reinforce the personal and celebratory aspects of the brand.
• •Use Elegant and Evocative Language: Choose words that convey sophistication, quality, and emotion. Pay attention to sentence structure and flow to ensure a polished and pleasant reading experience. Avoid overly casual slang or jargon that doesn't align with the brand's elegance.
• •Emphasize Quality and Craftsmanship: Consistently mention the quality of materials, the thoughtfulness of the design process, and the care taken in creating each item. This reinforces the value of your products.
• •Maintain Visual and Verbal Cohesion: Ensure that the tone of your copy aligns seamlessly with your visual branding (logo, color palette, imagery). The words should feel like a natural extension of the brand's aesthetic. Regularly review all customer-facing text to ensure consistency.

Social Perception

A provider of beautiful, high-quality stationery; Ideal for weddings and special events; A trustworthy and passionate small business; Detail-oriented and attentive; A source of inspiration.

Copy Examples

• •Announce your forever with timeless elegance. Our [Invitation Suite Name] collection features delicate script and luxurious, sustainably sourced paper, thoughtfully designed to tell your unique love story. Let us help you set the perfect tone for your unforgettable day.
• •New to the shop! ✨ Brighten your favorite corner with our 'Bloom Wildly' art print. A gentle reminder of growth and beauty, designed to bring a touch of inspiration to your everyday. Where would you hang yours? #jjpaperieco #artprint #walldecor #homedecor #thoughtfullydesigned
• •Celebrate in Style: A Little Something Special from JJ Paperie & Co.
• •At JJ Paperie & Co., we believe that every detail matters, especially when it comes to life's most cherished moments. Founded by Johana Gutierrez-Griffiths, our studio lovingly crafts exquisite paper goods that blend timeless design with a personal touch, helping you share your story, beautifully.
• •Ready to create something beautiful? Personalize your [Product Name] today and let's bring your vision to life. Inquire now for a complimentary consultation.