Brand Tone

Knowledgeable, Passionate, Practical, Solution-Oriented, Direct, Informative, Approachable, Custom-Focused, Quality-Conscious

Brand Values

• •Innovation & Improvement
• •Quality Craftsmanship
• •Customer-Centricity & Problem Solving
• •Passion for the Hobby
• •Authenticity

Best Practices

• •Know Your Audience, Speak Their Language: Consistently use terminology and address pain points familiar to RC car and Simson enthusiasts. Keep the language practical and focused on solutions, but don't be afraid to share enthusiasm for the hobbies.
• •Highlight the "Why": Remind customers of the brand's origin story – solving a personal problem. This reinforces authenticity and passion (e.g., "Born from a need for better parts...").
• •Emphasize Quality and Customization: Regularly mention the use of high-quality materials, in-house design, and the ability to create custom parts. This reinforces your core value propositions.
• •Be Solution-Oriented and Approachable: Frame your products as solutions. Maintain an open and helpful tone, especially when inviting custom requests or answering queries.
• •Consistency Across Platforms: While the style might vary slightly (e.g., more visual on Instagram), the core tone (knowledgeable, helpful, quality-focused) should remain consistent across the website, Facebook, Instagram, and any customer communication. Create a simple style guide with key brand phrases and tone attributes.

Social Perception

Emerging Specialist, Resourceful & Helpful, German-Based & Quality-Focused, Positive but Limited Reach

Copy Examples

• •Headline (Website/Social Media): "Stop Searching, Start Driving! Custom 3D Printed RC Parts, Engineered for Performance." Body: "Can't find that crucial spare part for your Losi? Or looking to upgrade with something better than stock? At TJ3Ddruck, we design and print high-quality, durable parts to get your RC car back on track and performing its best. Your vision, our print."
• •Instagram Post: Image: High-quality shot of a custom Simson part. Caption: "Breathing new life into a classic! 🔥 This custom Simson component, designed and 3D printed right here at TJ3Ddruck, is ready to roll. Need a specific part for your Simson? We love a challenge! DM us your request. #TJ3Ddruck #Simson #3DPrinting #CustomParts #MadeInGermany"
• •Facebook Ad: Headline: "Frustrated with Broken or Unavailable RC Car Parts?" Body: "TJ3Ddruck offers robust, precision 3D-printed spare and tuning parts for your RC models. From body mounts to custom solutions, we use top-quality materials to ensure durability. Check out our shop or tell us what you need! [Link to Shop]"
• •Product Description Snippet (for a body mount): "Engineered for a perfect fit and built to withstand tough conditions. This TJ3Ddruck body mount is designed in-house and printed with premium filament, offering superior durability over standard parts. Get yours and reinforce your ride!"
• •Email Signature/Contact Response: "Thank you for reaching out to TJ3Ddruck! We're passionate about creating 3D printed solutions that work. Whether it's a part from our shop or a custom request, we're here to help. Let us know how we can assist you today!"