Brand Tone

Empowering & Supportive, Generous & Community-Focused, Professional & High-Quality, Approachable & Passionate, Inspiring

Brand Values

• •Quality & Craftsmanship
• •Accessibility & Empowerment
• •Community & Sharing
• •Continuous Improvement & Innovation
• •Passion for Art

Best Practices

• •Prioritize Artist Empowerment: Always frame your copy around how Jingsketch helps artists achieve their goals, overcome challenges, and express themselves more freely. Use encouraging and supportive language.
• •Show, Don't Just Tell, Quality: Instead of just saying "high-quality," mention the meticulous development, the number of artists using them, and endorsements from professionals or well-known studios.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "together"). Highlight free resources, community feedback, and the shared passion for art.
• •Maintain an Approachable yet Professional Voice: While the brand is run by a passionate artist, the copy should remain clear, concise, and professional, reflecting the quality of the products. Avoid overly technical jargon where possible, or explain it simply.
• •Be Genuine and Passionate: Let the authentic love for digital art shine through. Share insights, tips, and the "why" behind new products, connecting with the audience on a shared interest level.

Social Perception

Highly Respected & Trusted, Game-Changing Tools, Excellent Value, Supportive & Responsive Creator, Inspirational

Copy Examples

• •Headline: Stop Fighting Your Tools. Start Creating Your Vision. Body: Unleash your creativity with Jingsketch brushes. Designed by an artist, for artists, our meticulously crafted tools for Procreate and Photoshop feel natural, intuitive, and powerful. Spend less time wrestling with settings and more time bringing your masterpieces to life. Call to Action: Explore the Collections.
• •Headline: From First Sketch to Final Render: Brushes Trusted by Pros. Body: Join over 700,000 artists, from aspiring creators to industry veterans at Pixar and Epic Games, who rely on Jingsketch for unparalleled quality and versatility. Our Complete Collection offers everything you need to elevate your digital art. Call to Action: Get the Brushes Used by the Best.
• •Headline: Your Art Journey, Supercharged. Body: Whether you're just starting or looking to refine your professional workflow, our interactive tutorials and versatile brush sets are designed to help you grow. Discover new techniques, save time, and see visible improvements in your art, guaranteed. Call to Action: Learn More & Level Up.
• •Headline: More Than Just Brushes – It's a Community. Body: At Jingsketch, we believe in the power of shared passion. That’s why we offer amazing free resources like our Basic 10 brush set and actively listen to your feedback to make our tools even better. Let's create something incredible, together. Call to Action: Join the Jingsketch Family.
• •Headline: Unlock New Dimensions in Your Art with the Harmonics Collection. Body: Experience a revolutionary approach to color and texture. The Harmonics Collection is meticulously designed to speed up your workflow and add a new level of depth and vibrancy to your digital paintings. Create happy accidents and surprising color combinations effortlessly. Call to Action: Discover Harmonic Blending.