Brand Tone

Friendly, Welcoming, Approachable, Relatable, Enthusiastic, Positive, and Community-Oriented

Brand Values

• •Customer Service
• •Practicality and Style
• •Inclusivity
• •Community Engagement
• •Entrepreneurial Spirit
• •Authenticity
• •Adaptability

Best Practices

• •Embrace a Welcoming, Conversational Voice: Always start with a warm greeting ("Well, hello!", "Hey, girl, hey!"). Write as if you're talking to a friend, using colloquialisms and a friendly, approachable style.
• •Highlight Practicality with a Dash of Sass/Style: Consistently message how the clothing is both "practical" for everyday life and "on-trend" or stylish, suitable for various occasions from "work to weekend."
• •Incorporate the Owner's Personality and Story: Weave in Jincy's passion, entrepreneurial journey, and commitment to customer service. This personal touch makes the brand relatable and authentic.
• •Emphasize Community and Southern Charm: Use language that evokes a sense of Southern hospitality and community connection. Reference local ties and the brand's roots when appropriate.
• •Be Genuinely Enthusiastic and Positive: Let the passion for the products and for helping customers feel good shine through in every piece of copy. Focus on benefits and creating a positive shopping experience.

Social Perception

Highly Positive, Trusted Local Business, More Than Just a Boutique, Reliable and Accurate, Fashionable and On-Trend

Copy Examples

• •Well, hello there, gorgeous! 👋 Get ready to turn heads this weekend with our latest drop of sun-drenched dresses and tops! Practical enough for errands, stylish enough for date night. 😉 Come on in or tap the link in bio – we can't wait to help you find your new favorite outfit! #ShopJincys #SouthernStyle #NewArrivals #WorkToWeekend
• •Hey, girl, hey! 🎉 Our [Seasonal] Sale is ON! Snag those pieces you've been eyeing at prices that'll make you smile. From S to 3X, we've got something for every Southern belle. Don't miss out – these beauties go fast! Shop now: [link] #JincysSouthernExchange #BoutiqueSale #SouthernCharm #FashionDeals
• •Hey [Customer Name]! Jincy here! Just wanted to send a little sunshine your way and remind you that you deserve to feel fabulous every single day. Our new collection is packed with easy-to-wear pieces that'll have you feeling confident and chic, whether you're conquering the boardroom or enjoying a sweet tea on the porch. Come see what's new! [Link to New Arrivals] P.S. We love seeing how you style your Jincy's finds! Tag us @shopjincys!
• •Jincy's In The Streets is rollin' your way! 🚚💕 Want to host a fun girls' night with the latest Southern styles delivered to your doorstep? We bring the boutique party to you! Click here to learn more and book your date! Let's make some memories (and find some amazing outfits!). #JincysOnTheGo #BoutiqueTruck #GirlsNightIn
• •Meet your new go-to, darlin'! This [Product Name] top is the perfect blend of Southern comfort and on-trend style. Dress her up with a sassy skirt and heels for a night out, or keep it casual with your favorite jeans for a trip to the farmer's market. Made with love and designed to make you feel amazing, no matter where your day takes you! (Sizes S-3X available!)