Brand Tone

enthusiastic, knowledgeable, and community-focused

Brand Values

• •Quality and Expertise
• •Customer Accessibility and Service
• •Value and Affordability
• •Passion for Car Culture

Best Practices

• •Speak from Passion, Not Just for Sales
• •Be the Helpful Expert
• •Use "You" and "Your"
• •Highlight Both Brands and Benefits
• •Maintain a Consistent and Accessible Voice

Social Perception

The brand is perceived as reliable, customer-centric, and a go-to source for car care enthusiasts.

Copy Examples

• •Stop scrubbing, start spraying. ✨ Watch P&S Brake Buster dissolve grime and bring back that showroom shine. Because your wheels deserve to be the cleanest part of your car, not the dirtiest. Tap the link in bio to grab yours! #CarDetailing #BrakeBuster #WheelWednesday #CarCare #JimsGarageSE
• •Just got a new ride? Keep it looking factory-fresh. Our New Car Starter Kit has everything you need to protect your investment and make every wash a success. Stop guessing, start shining. Get 10% off your first order when you join our club! #CarCareTips #NewCar #Detailing #JimsGarage
• •THE SHINE SALE is ON! ✨ Up to 40% off on your favorite brands. From heavy-duty degreasers to silky smooth spray waxes, get everything you need for a perfect finish at a price you'll love. Don't wait, stock up now! #Sale #CarDetailingSupplies #AutoCare
• •Hi [Customer Name], planning to give your car some love this weekend? Don't just wash it—transform it. Check out our new guide: '5 Pro-Tips for a Scratch-Free Wash'. We break down the techniques and products the experts use, like the two-bucket method and why a quality drying towel is your best friend. P.S. Your exclusive 15% off coupon for all microfiber products is inside!
• •What's your Saturday project? A) Full exterior wash & wax B) Deep interior clean.