Brand Tone

Rebellious & Irreverent, Inspiring & Uplifting, Authentic & Honest, Quirky & Eclectic, Passionate & Community-Focused.

Brand Values

• •Creativity
• •Authenticity & Integrity
• •Courage
• •Quality
• •Community

Best Practices

• •Embrace the "Wild One" Persona: Address your audience directly with a familiar, slightly edgy tone. Use words like "you," "your," and inclusive terms like "misfits," "mavericks," and "creatives" to build a sense of a shared identity.
• •Lead with the 'No-Ad' Value Proposition: In a world saturated with sponsored content, your ad-free nature is a powerful differentiator. Mention it frequently in your marketing copy ("ad-free," "no paid placements," "all curation") to build trust and highlight your integrity.
• •Use Action-Oriented, Inspiring Language: Frame the magazine as a catalyst for the reader's own creativity. Use strong verbs and evocative phrases like "knock you out of your creative rut," "fuel your rebellion," "discover," and "challenge."
• •Balance "Rock'n'Roll" with Quality: While the tone is rebellious, the product is high-end. Your copy should reflect this. Juxtapose irreverent slang ("WTF," "damn good") with words that convey quality and substance ("curated," "high-quality print," "glossy," "collectible").
• •Tell the Story Behind the Story: Share the "why" behind Jimmy Hornet —its origins in a music venue, its mission to support artists, its Melbourne roots. This narrative adds depth and authenticity, transforming a purchase from a simple transaction into supporting a cause.

Social Perception

Jimmy Hornet Magazine is perceived as a high-quality, niche publication with significant integrity. It is seen as a refreshing and inspiring alternative to mainstream, ad-filled media, and more than just a magazine; it's a collectible "keeper" and a source of genuine inspiration. The brand is viewed as a "cool," independent, and trustworthy curator of creative culture, with its founder recognized as an authentic force.

Copy Examples

• •Here's to the misfits, the makers, and the brave. Volume 9 is officially out in the wild. 120 pages of ad-free, pure creative chaos, printed right here in Melbourne. We 've packed this issue with stories that don't just inspire —they demand action. Ready to get out of your rut? Grab your copy before they're history. Link in bio, you wild one. #JimmyHornet #ForTheBravelyCreative #PrintIsNotDead #AustralianArt
• •Tired of the noise? We are too. This is Jimmy Hornet. No ads. No algorithms. Just 100+ pages of raw, rebellious creativity delivered to your door. Welcome to the quiet rebellion.
• •Your social feed is full of ads. Our magazine isn't. Jimmy Hornet is a quarterly print publication celebrating Australia's most exciting and undiscovered creative talent. From musicians to maverick designers, we find the stories you won't see anywhere else. Order now and rediscover the joy of a magazine that respects your intelligence. And your coffee table.
• •Proof that print is still the coolest kid on the block.
• •Commit to a year of creative rebellion. Subscribe to Jimmy Hornet and get four volumes of Australia's bravest stories sent straight to you. Think of it as a care package for your creative soul —a quarterly reminder that authenticity is out there. No ads, no fluff, just damn good reading. Plus, you'll never have to worry about missing out on a limited edition again.