Brand Tone

encouraging, inclusive, and family-friendly

Brand Values

• •promoting confidence
• •health
• •active lifestyle for girls and women of all ages
• •empowerment
• •inclusivity
• •quality
• •affordability
• •community

Best Practices

• •Always Be Empowering: Use language that uplifts and inspires confidence. Focus on strength, boldness, and self-expression in all copy.
• •Maintain a Family-Friendly Voice: Keep the tone positive, wholesome, and inclusive for all ages. Celebrate the bond between mothers and daughters.
• •Use Positive and Active Language: Employ vibrant, energetic words that reflect an active lifestyle. Use verbs that convey movement and positivity.
• •Incorporate the Brand Motto: Weave "Be Active, Be Bold, Be You" or its core concepts into messaging to reinforce brand values.
• •Showcase Community and Connection: Create copy that fosters a sense of belonging. Encourage interaction and sharing of experiences among your audience.

Social Perception

Customers and the general public perceive Jill Yoga as a reliable and positive brand. Reviews frequently highlight the comfort, quality, and attractive design of the clothing. The "mommy and me" matching sets are a particularly popular feature, often mentioned in a positive light. The brand is seen as a great choice for families looking to encourage a healthy and active lifestyle. The initiative to include yoga studios within their retail spaces is viewed as an innovative way to build community and enhance the customer experience.

Copy Examples

• •Create memories in motion. Our new collection is made for moments of connection, one stretch at a time. #JillYoga #MommyAndMe
• •Ready for cartwheels, classes, and everything in between. Our new arrivals are designed to keep up with her every move. Let her be bold. Let her be her. #BeActiveBeYou
• •Your strength is your style. Embrace every part of you. ✨ #JillYogaConfidence
• •From the classroom to the playground, our durable, comfy wear is made for her non-stop life. Shop the back-to-school collection and get ready for an active year!
• •Yoga is better together! Tag your favorite workout partner and tell us what you love most about staying active as a family. #JillYogaFamily