Brand Tone

Enthusiastic and Encouraging, Friendly and Approachable, Playful and Whimsical, Accessible and Instructional

Brand Values

• •Creativity for All
• •Self-Expression
• •Inspiration and Positivity
• •Empowerment
• •Authenticity
• •Fun and Playfulness

Best Practices

• •Embrace Enthusiasm: Use exclamation points (judiciously), positive adjectives (e.g., amazing, magical, super fun, cutest), and encouraging language.
• •Keep it Friendly and Conversational: Use an informal, approachable style. Address the audience directly (e.g., "Hey besties!", "Let's create together!").
• •Inject Playfulness and Whimsy: Incorporate emojis that match the brand's vibrant aesthetic (💖✨🎨😊😍), and use lighthearted, imaginative phrasing.
• •Be Inclusive and Empowering: Reassure the audience that creativity is for everyone ("No experience needed," "It's easier than you think!"). Focus on the joy of the process, not just the outcome.
• •Stay Visually Connected: Ensure the copy complements the brand's colorful and artistic visual identity. Use descriptive language that evokes the brand’s style (e.g., "glitter explosion," "sparkle," "vibrant colors").

Social Perception

Role Model for Young Creatives, Advocate for Creativity, Trusted and Positive Influence, "Queen of Craft", Girly and Sweet Aesthetic

Copy Examples

• •Unlock your inner artist! 💖 My new book is packed with super fun drawing secrets & easy steps to make your world a masterpiece. Grab your pencils, let's get creative, and remember: in your world, anything is possible! ✨ #JillDraws #CreativeFun
• •Ready for a glitter explosion? 😍 My new DIY [Product Name] kit has everything you need to create something magical! Perfect for a crafty afternoon. Let’s make something amazing together! Tag me in your creations! #JillDIY #SparkleTime
• •Hey besties! 🎨 New tutorial is UP! I’m showing you how to draw the cutest [Subject] step-by-step. It’s easier than you think! Let your imagination run wild and let’s draw happy! 😊 #JillRocketTutorial #CreativeVibes
• •Sip, Paint, and Sparkle with Jill! ✨ Join my super fun workshop and let's create beautiful art together. No experience needed, just bring your awesome self! Limited spots – book yours and let’s get those creative juices flowing! #JillWorkshop #ArtParty
• •Coffee + Rice = ART?! ☕️🍚 You HAVE to try this fun drawing hack! Let me know if you’re trying this creative challenge! 👇 #CreativeChallenge #DrawingHack #JillRocket #ArtTok