Brand Tone

Vibrant & Playful, Approachable & Authentic, Sophisticated & Chic, Passionate & Sincere

Brand Values

• •Artistry & Craftsmanship
• •Originality & Bold Design
• •Quality Materials
• •Customer Connection & Joy
• •Adaptability & Resilience
• •Community & Collaboration

Best Practices

• •Embrace Vivacity: Use lively, descriptive language that reflects the bold colors and patterns of the ceramics. Words like 'vibrant,' 'playful,' 'joyful,' 'bold,' and 'spirited' should be staples.
• •Highlight Craftsmanship & Authenticity: Consistently emphasize the 'handmade,' 'artisan-crafted,' 'made-to-order,' and 'Boston studio' aspects. Share stories about the creation process or the artisans.
• •Maintain Approachable Sophistication: Balance chic, stylish descriptions with a warm, friendly, and accessible voice. Avoid overly formal or academic language. Let Jill's 'connector' personality shine through.
• •Focus on the Emotional Impact: Connect the products to feelings of happiness, joy, and personal expression. Describe how the pieces can transform a space or mood.
• •Be Visually Cohesive: Ensure that the copy is always paired with high-quality, vibrant imagery that accurately reflects the product's artistry and the brand's aesthetic. The words and visuals must work in harmony.

Social Perception

Jill Rosenwald is largely perceived as a talented artisan creating high-quality, distinctive, and joyful ceramic pieces. Her work is considered 'upscale pottery' and often described as a statement piece. She is respected within the design industry, known for her unique aesthetic and as a collaborative figure. Customers who engage with her directly, particularly on Instagram, appreciate her authentic personality and the direct line to the creator. Her handmade studio pieces are highly regarded. There's a slight distinction in perception for some licensed, mass-produced items, which sometimes garner mixed reviews compared to the consistently lauded studio pottery. The brand is associated with 'visual happiness,' bold choices, and adding a unique, artistic touch to home decor.

Copy Examples

• •Headline: Beyond the Beige. Discover ceramics that shout joy. Body: Tired of the mundane? Jill Rosenwald's handcrafted pottery brings a burst of vibrant color and playful patterns to your space. Each piece, from our Boston studio to your home, is a lovingly made statement of art and happiness. Find your spark. Call to Action: Shop the Collection
• •Headline: Handmade Happiness, Glazed in Gold. Body: It's more than a vase; it's a Jill Rosenwald. Wheel-thrown, hand-painted, and kissed with 14k gold, our ceramics are crafted to be cherished. Authentic artistry for a home that tells your story. Call to Action: Explore Artisan Pottery
• •Headline: Preppy Meets Playful. Personality Poured in Clay. Body: Define your style with pieces that are as unique as you are. Jill Rosenwald blends classic chic with a contemporary edge, creating home decor that’s both sophisticated and delightfully spirited. Call to Action: Curate Your Look
• •Headline: From Jill's Hands to Your Home. Body: Get to know the heart behind the art. Jill Rosenwald connects directly with you, sharing the passion and process behind every colorful creation. Bring a piece of our Boston studio's vibrant energy into your everyday. Call to Action: Meet Jill & See the Studio
• •Headline: The Antidote to Ordinary. Body: Why settle for less when your home can radiate joy? Jill Rosenwald ceramics are designed to be uplifting focal points, sparking conversations and smiles. Handcrafted, original, and undeniably you. Call to Action: Add a Pop of Personality!