Brand Tone

Sophisticated, curated, and trustworthy, with a hint of exclusivity. Focus on the 'find' – the unique pieces that customers will love.

Brand Values

• •Quality
• •Individuality
• •Curated Selection
• •Trustworthiness
• •Sophistication

Best Practices

• •Emphasize the unique and curated nature of 'Wanted Pieces' to differentiate it from generic fashion discussions.
• •Address potential trust concerns by highlighting secure payment options, clear return policies, and positive customer testimonials (if available).
• •Clearly distinguish 'Wanted Pieces' from brands with similar names like 'PIECES' through consistent branding and messaging.
• •Focus on building a strong brand identity through high-quality product photography and detailed descriptions.
• •Leverage influencer marketing to build credibility and reach a wider audience, ensuring alignment with brand values.

Social Perception

A trusted source for unique, high-quality clothing that helps customers express their individual style. Perceived as a curated boutique rather than a mass-market retailer.

Copy Examples

• •"Discover your next wardrobe staple in our hand-picked collection of timeless pieces."
• •"Elevate your style with our curated selection of must-have items."
• •"Shop the collection of unique and desirable pieces, carefully selected for the modern woman."
• •"Invest in quality pieces that will last, designed for effortless style."
• •"Uncover hidden gems and express your individuality with our exclusive range of 'Wanted Pieces'."