Brand Tone

Relatable, Authentic, Enthusiastic, Positive, Problem-Solving, Practical, Aspirational yet Attainable, Fun and Engaging

Brand Values

• •Accessibility
• •Comfort and Quality
• •Resilience and Empowerment
• •Authenticity and Transparency
• •Problem/Solution Oriented
• •Making Life Easier and Happier
• •Philanthropy/Advocacy

Best Practices

• •Embrace Authenticity: Share genuine stories and be transparent.
• •Focus on Solutions and Benefits: Clearly articulate how products solve a problem or make life better, easier, or more enjoyable, aligning with Jill's "problem/solution" approach.
• •Maintain an Uplifting and Positive Voice: Even when addressing challenges, frame the narrative with hope and resilience. The overall tone should be encouraging and optimistic.
• •Use Relatable Language: Avoid overly formal or technical jargon. Speak to the audience as a knowledgeable and approachable friend offering advice and sharing finds.
• •Incorporate "Accessible Luxury/Elegance": Highlight the quality and stylishness of products while emphasizing their attainability and value, making customers feel they are getting something special yet practical.

Social Perception

Trusted Advisor, Relatable Figure, Entrepreneurial and Driven, Inspiring, QVC Personality, Associated with "Steals and Deals"

Copy Examples

• •For a "By Jill Martin" Sherpa Lounger: "Wrap yourself in a hug! Our new Sherpa Lounger isn't just unbelievably soft; it's your new go-to for those moments when comfort is key, but you still want to feel fabulous. Because you deserve a little bit of cozy luxury, every single day."
• •For a G.I.L.I. Home Organization Product: "Tired of the clutter? Let's solve that, stylishly! Our new [Product Name] is designed to bring beauty and order to your space, making your everyday routine a little easier and a lot more joyful. Get ready to love your home again!"
• •Instagram Post about a New Collaboration: "So excited to finally share this! ✨ We've teamed up with [Partner Brand] to bring you something truly special that combines [Jill's Brand Value, e.g., accessible style] with [Partner's Strength]. This journey has been a labor of love, and I can't wait for you to experience it. #JillMartinStyle #NewCollection #MakingLifeBeautiful"
• •Email Subject Line for a Sale: "Your Everyday Just Got an Upgrade (at a price you'll love!) 😉"
• •Caption for a post sharing a personal update/behind-the-scenes: "Just a little moment from my world to yours. Life can be a whirlwind, but finding joy in the small things (and a comfy outfit!) makes all the difference. Sending you all good vibes today! #RealLife #JillMartin #PositiveEnergy"