Brand Tone

Relaxing & Mindful

Brand Values

• •Creativity for All
• •Relaxation and Well-being
• •Sense of Accomplishment
• •Community & Connection

Best Practices

• •Emphasize Benefits, Not Just Features: Highlight what the customer will gain emotionally and practically (e.g., relaxation, a sense of accomplishment, beautiful home decor) rather than just listing product components.
• •Focus on relaxation and mindfulness aspects of the art.
• •Showcase art's accessibility to everyone, especially beginners.
• •Promote the sense of accomplishment derived from completing a project.
• •Build a supportive community for artists to connect.

Social Perception

A brand that promotes creativity, relaxation, and a sense of accomplishment through accessible art projects, while also addressing concerns about product quality and shipping reliability.

Copy Examples

• •Unlock your artistic potential
• •Unleash your inner artist
• •Feel the satisfaction of watching your artwork come to life!
• •Find tranquility and de-stress with our paint-by-number kits.
• •Create beautiful art with ease, no experience needed.