Brand Tone

Empathetic and Understanding, Positive and Solution-Oriented, Friendly and Approachable, Confident and Reassuring, Inclusive

Brand Values

• •Inclusivity & Body Positivity
• •Comfort
• •Freedom & Adventure
• •Problem-Solving
• •Quality & Durability
• •Customer Focus & Family Values

Best Practices

• •Lead with Empathy: Always acknowledge the customer's potential past frustrations with ill-fitting footwear before presenting Jileon as the solution. Use understanding and supportive language.
• •Focus on Freedom and Joy: Highlight the positive experiences and activities that well-fitting wellies enable. Connect the product to feelings of confidence, comfort, and unrestricted outdoor enjoyment.
• •Be Clear and Informative (but friendly): Provide all necessary details about fit, materials, and features in an accessible and easy-to-understand way. Avoid overly technical jargon where simpler, friendly terms can be used.
• •Reinforce Inclusivity: Consistently use language that embraces all body shapes and sizes, celebrating "non-boring legs" and the diversity of your customers.
• •Maintain a Positive and Encouraging Voice: Even when discussing the "problem" of ill-fitting boots, quickly pivot to the positive solution Jileon offers. The overall tone should be uplifting and optimistic.

Social Perception

Life-Saver/Game-Changer, Comfortable & High Quality, Stylish, Empowering, Trustworthy, Slightly Premium/Worth the Price

Copy Examples

• •Headline: Finally! Wellies That Love Your Calves As Much As You Do. Body: Tired of the welly wrestle? Say hello to Jileon – designed with your beautiful, unique curves in mind. Experience the joy of slipping into 100% waterproof comfort and stepping out with confidence, whatever the weather. Adventure awaits, and this time, your wellies fit perfectly.
• •Social Media Post: Splashing in puddles, muddy dog walks, or tending the garden – what adventures have your Jileon wellies taken you on this week? We believe everyone deserves to enjoy the great outdoors in complete comfort. Share your moments! #JileonJoy #WideCalfWellies #OutdoorFreedom
• •Product Description Snippet: Crafted for Comfort, Designed for You. Our [Product Name] wellies aren't just wider; they're thoughtfully designed from the sole up to provide spacious comfort for your calves, ankles, and feet. With a durable, all-weather build and stylish [pattern/color], you'll be wishing for rainy days!
• •Email Subject: Your Perfect Fit is Waiting: Explore Wellies Made for Real Legs. Body Snippet: For too long, finding wellies that truly fit has been a challenge. At Jileon, a family business born from that very frustration, we've made it our mission to change that. Discover our range of extra wide calf wellies and feel the Jileon difference – comfort, style, and the freedom to explore.
• •Short Ad Copy: Stop squeezing, start adventuring. Jileon: Wellies that finally fit your fabulous, wider calves. Waterproof, comfortable, and stylish. Find your freedom at Jileon.com.