Brand Tone

Authentic & Traditional, Elegant & Refined, Quality-Conscious & Meticulous, Reverent & Respectful, Customer-Focused & Appreciative, Innovative

Brand Values

• •Authenticity: Committed to providing genuine Moroccan Djellabas and garments.
• •Quality: Prioritizes high-quality materials and craftsmanship in every product.
• •Elegance & Beauty: Aims to showcase the inherent beauty and elegance of Islamic and Moroccan traditional wear.
• •Tradition & Heritage: Deep respect for the centuries-old craft and cultural significance of their garments.
• •Customer Satisfaction: Strives to ensure customers are happy with both products and service.
• •Promoting Islamic Wear: Aims to make beautiful and elegant Islamic clothing accessible.
• •Innovation: Embracing technology to enhance customer experience and product personalization.

Best Practices

• •Emphasize Authenticity and Heritage: Always connect the products back to their Moroccan roots and the skilled artisans who create them. Use words that evoke tradition, craftsmanship, and cultural richness.
• •Maintain a Respectful and Elegant Voice: The language should consistently reflect the values of modesty, grace, and the beauty inherent in Islamic attire. Avoid overly casual or trendy slang that doesn't align with this.
• •Focus on Quality and Detail: Highlight the superior materials and meticulous attention to detail in every garment. This reinforces the premium nature of the brand.
• •Speak to Values, Not Just Products: Connect the clothing to deeper values such as faith, identity, dignity, and the promotion of Islamic wear.
• •Be Customer-Centric and Grateful: Incorporate language that shows appreciation for customers and a commitment to their satisfaction, reflecting the positive customer service experiences often reported.

Social Perception

High-Quality Provider, Trustworthy Brand, Respectful of Culture & Religion, Value for Money, Aesthetic Appeal

Copy Examples

• •Headline: JilbabCo: Embrace Timeless Elegance. Experience the Authentic Artistry of Moroccan Djellabas. Body: Each stitch tells a story of heritage. Our Djellabas are meticulously handcrafted in Fes and Marrakech, offering unparalleled quality and the true essence of Moroccan tradition. Discover the difference of authentic craftsmanship.
• •Headline: More Than Just Clothing, It's a Statement of Faith and Grace. Body: JilbabCo designs garments that honor modesty and celebrate beauty. Our collection is created with reverence, providing comfort, elegance, and a connection to timeless Islamic values.
• •Headline: Uncompromising Quality, From Our Artisans to Your Wardrobe. Body: We believe in perfection, from the selection of the finest Mlifa fabrics to the final, intricate details. Experience the luxurious feel and lasting durability of a JilbabCo Djellaba.
• •Headline: Feel the Warmth of Tradition, Crafted for Today. JilbabCo's Winter Collection. Body: Our hand-woven winter Djellabas offer full coverage, exceptional warmth, and effortless style. Replace bulky jackets with the practical elegance of tradition, designed with you in mind.
• •Headline: Design Your Legacy. Introducing the JilbabCo 3D Customizer. Body: Innovation meets heritage. Personalize your Djellaba, choosing colors, patterns, and details to create a garment that is uniquely yours, while honoring timeless Moroccan craftsmanship. Because to us, it's personal.