Brand Tone

Culturally Inspired (Japanese), Direct & Informative

Brand Values

• •Quality
• •Simplicity/Elegance
• •Comfort
• •Japanese Cultural Appreciation

Best Practices

• •Focus on "Why," Not Just "What": Instead of just describing a t-shirt, hint at the inspiration or feeling behind the design (e.g., "The design on the back is inspired by the iconic Japanese flag, also known as Hinomaru."
• •Ensure any French or English descriptive text maintains the established tone (e.g., "élégant et stylé dans toutes les situations"
• •Maintain consistency in language. Given the French website, prioritize French or ensure translations are accurate and tonally aligned.
• •Incorporate Japanese terms and concepts where relevant, but always provide context for non-Japanese speakers.
• •Showcase the quality of materials and construction to reinforce the implied value of 'quality.'

Social Perception

A brand that is perceived as culturally respectful, high-quality, elegant and stylish.

Copy Examples

• •Hitai T-shirt: Inspired by the iconic Japanese flag, also known as Hinomaru. This design represents [add specific meaning or feeling].
• •Ikigai Model: The go-anywhere piece for being élégant et stylé dans toutes les situations (elegant and stylish in all situations).
• •Sakura T-shirt: Increasing comfort with a soft touch and lightweight feel, reminiscent of the delicate Sakura blooms.
• •Free Delivery over €80. Profitez de la livraison gratuite pour toute commande supérieure à 80€.
• •Sign up for our newsletter and get 10% off your first order. Inscrivez-vous à notre newsletter et recevez 10% de réduction sur votre première commande.