Brand Tone

Enthusiastic and Passionate, Helpful and Informative, Community-Focused, Quality-Conscious, Accessible and Encouraging

Brand Values

• •Enjoyment and Fun
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Cognitive Benefits and Well-being
• •Community and Connection
• •Practical Solutions

Best Practices

• •Emphasize the Experience, Not Just the Product: Focus on the joy, relaxation, cognitive benefits, and sense of accomplishment that solving puzzles brings. Use words like 'discover,' 'unwind,' 'challenge,' 'create,' and 'connect.'
• •Maintain a Helpful and Guiding Voice: Offer tips, advice, and clear explanations, especially when describing accessories, to show you understand and cater to the puzzler's needs.
• •Use Enthusiastic and Positive Language: Convey a genuine passion for puzzles. Words like 'vibrant,' 'beautiful,' 'exciting,' 'phenomenal,' and 'enjoyable' can enhance this.
• •Foster a Sense of Community: Encourage sharing and puzzling with others. Highlight the social aspects of the hobby.
• •Be Transparent and Reassuring (Especially Regarding Quality and Service): Acknowledge the investment of time and effort puzzlers make. Reiterate commitments to quality materials, customer support, and satisfaction guarantees to build trust.

Social Perception

Generally Positive, Valued for Accessories, Responsive (to a degree), Seen as a Source of 'Happy Puzzles'

Copy Examples

• •Unwind, engage, and create something beautiful. Discover your next favorite challenge with Jigsaw Depot's vibrant collection of 1000-piece puzzles. Quality you can feel, designs you'll love.
• •More than just a pastime, it's a moment of mindfulness. Our puzzle accessories are designed to make your puzzling experience seamless and enjoyable, from sorting to storing. Focus on the fun, we’ll handle the rest.
• •Gather your loved ones and piece together memories. Jigsaw Depot offers puzzles that are perfect for a cozy night in or a fun family activity. Spark connection, one piece at a time.
• •Tired of puzzle pieces taking over your table? Our innovative puzzle boards and mats provide the perfect solution for easy assembly and worry-free storage. Keep your masterpiece safe and your space tidy!
• •Boost your brainpower and de-stress with every click. Explore our curated selection of adult jigsaw puzzles, crafted for a stimulating yet relaxing experience. Find your perfect escape at Jigsaw Depot.