Brand Tone

Joyful & Whimsical, Passionate & Authentic, Professional & Established

Brand Values

• •Creativity & Originality
• •Joy & Optimism
• •Quality & Craftsmanship
• •Accessibility

Best Practices

• •Lead with Emotion, Support with Facts: Start with the feeling the art evokes (joy, whimsy, humor) and then support it with details that build trust (e.g., "handcrafted in my PACA studio," "part of a collection exhibited in Paris," "professional artist since 1998").
• •Embrace the "Antidote" Narrative: The phrase "an antidote to the marasme and to the morosité" (doldrums and gloom) is powerful and used across multiple platforms. This should be a central pillar of the brand's messaging. Use variations like "your daily dose of delight" or "art that fights the grey."
• •Use Storytelling: Share the inspiration behind a piece. Was it a childhood memory? A funny observation? This reinforces the value of authenticity and connects the audience to the artist's creative process, which draws from a "childlike soul."
• •Maintain a Professional Polish: While the art is playful, the copy should remain polished and error-free. Use high-quality photography and ensure all text from Instagram captions to product descriptions is well-written. This upholds the "established artist" perception.
• •Clarify the Brand Identity: It is crucial to resolve the "two artists" issue. The website and all marketing materials should clearly and exclusively feature the biography and work of the male Pop Art sculptor to avoid confusion. The "About" page must be rewritten to align with the products being sold. A consistent and clear identity is fundamental to building a strong brand.

Social Perception

Highly positive, associated with happiness, and seen as a reputable artist among art collectors and enthusiasts, though there is potential for confusion due to the existence of two artists under the same brand name.

Copy Examples

• •Meet the 'Urban Penguin', a character who traded the Antarctic ice for a city view. Crafted with vibrant colors and a touch of humor, this sculpture is more than just a piece of art; it's a daily dose of joy. Each piece is born from a passion for seeing the world differently and is guaranteed to be an antidote to a gloomy day. Bring a splash of playful energy into your home.
• •Straight from the workshop and into the world! This latest creation was inspired by the simple joy of a sunny afternoon. My goal is always to capture a feeling, a moment of happiness, and shape it into something real. What does it make you feel? #JielArtiste #PopArt #Sculpture #MadeInFrance #ArtForJoy
• •Jiel: French Pop Artist & Sculptor. I create colorful art to serve as an antidote to the mundane. Each piece is a fragment of a joyful, whimsical world, crafted with passion in my French studio since 1998. Welcome to my universe.
• •Art That Smiles Back: Discover the New Collection from Jiel-artiste!
• •Looking for an escape? Don't book a flight, buy a sculpture. Jiel-artiste offers vibrant, handcrafted pop art that transforms any room into a happy place. Professional art with a playful soul. Explore the gallery.