Brand Tone

Energetic, Adventurous, Friendly, Community-Focused, Playful, Quirky, Passionate, Caring, Stylish, and Design-Conscious

Brand Values

• •Adventure & Exploration
• •Bonding & Connection
• •Quality & Durability
• •Community
• •Individuality & Fun
• •Giving Back
• •Authenticity & Innovation

Best Practices

• •Stay Energetic and Upbeat: Use exclamation points appropriately, active voice, and words that convey excitement and positivity (e.g., "epic," "awesome," "rad," "explore," "discover").
• •Embrace the "Crew" Mentality: Address your audience directly and inclusively (e.g., "Hey Crew," "fellow adventurers," "your furry co-pilot"). Encourage interaction and user-generated content to foster community.
• •Incorporate Playful Language and Relevant Slang (Authentically): Reflect the brand's quirky and fun-loving nature with witty phrases, puns (if appropriate for the specific message), and terms related to adventure and board sports (like "shred," "rad," "vibe"), but ensure it feels natural and not forced. The origin of "Jiby" from "jibbing" is a good touchstone.
• •Show, Don't Just Tell, the Passion for Dogs: Let genuine care and enthusiasm for dogs shine through. Share stories (like Khaleesi's), highlight the bond between humans and pets, and always speak about dogs with affection and respect.
• •Maintain Visual and Verbal Consistency: Ensure that the adventurous, stylish, and slightly edgy visual branding is matched by the copy. The tone should feel like it comes from someone who genuinely uses and loves the products and the lifestyle they represent. Reinforce core values like adventure, quality, and community regularly in your messaging.

Social Perception

Positive, Enthusiastic, High Quality, Trustworthy, Community-Oriented, Innovative and Fresh

Copy Examples

• •Unleash your next adventure! 🌲 Our new [Harness Name] is built tough for epic trails and designed for ultimate comfort, so your furry co-pilot can explore in style. Ready to make some memories? #JibyDogCrew #AdventureTogether
• •Don't let your pup's collar be basic. 😉 Slide on a Jiby and let their personality pop! From sassy to sweet, find the perfect charm to tell your dog's unique story. Shop Jibys and join the coolest crew in town! #JibyStyle #ExpressYourPup
• •Fuel your shredder in style! 🛹 Our iconic Skatebowls aren't just cool, they're built from real repurposed decks for the raddest mealtime vibe. Give your best friend a dining experience as unique as they are. #Skatebowl #BornToShred #DogGear
• •Being part of the Jiby Dog Crew means more than just awesome gear. It's about shared adventures and wagging tails. And with every Jiby charm you buy, we donate one to a shelter dog in need. ❤️ Let's spread the love! #MyCauseMyPaws #JibyCommunity
• •Weekend plans: 🐾 Mountains? 🐾 Beach? 🐾 Couch cuddles? Whatever your adventure, the Jiby Dog Crew is right there with you. Show us what you and your top dog are up to! 👇 #DogAdventures #JibyLife