Brand Tone

Respectful, Authentic, Passionate, Educational, Modern (subtly), Welcoming

Brand Values

• •Tradition & Heritage
• •Authenticity
• •Quality & Craftsmanship
• •Cultural Significance
• •Innovation (as an extension of tradition)
• •Customer Experience

Best Practices

• •Embrace Storytelling: Weave the narrative of heritage, the founder's passion, and the connection to Ten Fu's and Ten Ren's into product descriptions, social media, and all communications. This reinforces authenticity and tradition.
• •Use Sensory & Evocative Language: Describe the aromas, flavors, and origins of the teas in a way that transports the customer and highlights the quality and craftsmanship (e.g., "delicate floral aromas," "robust flavor," "handcrafted").
• •Maintain a Respectful and Appreciative Voice: Always speak of tea, its culture, and its history with reverence. This reflects the brand's deep appreciation for its roots.
• •Educate Gently: Share insights into tea types, brewing methods, and cultural significance without being condescending. Position the brand as a knowledgeable guide for both connoisseurs and newcomers.
• •Visual Consistency: Ensure that imagery used alongside copy (e.g., on social media, website) aligns with the brand's values of tradition, quality, and authenticity. The aesthetic should be clean, elegant, and perhaps incorporate elements of traditional Chinese or Taiwanese art/design.

Social Perception

Extension of established brands, Premium Offering, Cultural Ambassador, Trustworthy, For the Discerning Tea Drinker

Copy Examples

• •Jia Fu's Tea: Sip the Legacy. Taste the Artistry. Discover the exquisite harmony of centuries-old tradition and modern appreciation. Jia Fu's Tea unites the legendary craftsmanship of Ten Fu's and Ten Ren's, bringing you a curated collection of the finest Chinese and Taiwanese teas. Each leaf tells a story. What will yours be?
• •More than just a drink, it's a ritual. Our High Mountain Oolong, steeped in the rich heritage of Taiwanese tea culture, offers a moment of pure tranquility and authentic flavor. Journey with us to the heart of tea. #JiaFusTea #TeaCulture #Oolong #AuthenticTea #TenRenTea #TenFusTea
• •Whispers of Spring: Jasmine Green Tea. Experience the delicate dance of fragrant jasmine blossoms and premium green tea. Handpicked and traditionally scented, this blend captures the essence of an ancient art. Sourced with passion, shared with reverence. Jia Fu's Tea invites you to savor purity.
• •Born from a shared passion. Crafted by masters. Jia Fu's Tea is the landmark collaboration of Ten Fu's and Ten Ren's, bringing the soul of Chinese and Taiwanese tea traditions to your cup. Explore a world of authentic flavors.
• •An Invitation to True Tea: Discover Jia Fu's Heritage Collection. Dear Tea Lover, step into a world where every sip is a journey. Jia Fu's Tea, founded by Mr. Lee Rie Ho, proudly presents a legacy of a curated selection...