Brand Tone

Aspirational & Inspiring, Elegant & Stylish, Quality-Conscious, Personal & Expressive, Warm & Welcoming

Brand Values

• •Beauty & Aesthetics
• •Quality & Craftsmanship
• •Individuality & Personal Expression
• •Creating a Sanctuary
• •Uniqueness

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone, key messaging points, preferred vocabulary (and words to avoid), and grammatical style. Share this with anyone creating content.
• •Understand Your Audience: Tailor the tone to resonate with the target customer who appreciates style, quality, and personal expression in their home decor.
• •Focus on "Why," Not Just "What": Instead of only describing product features, emphasize the benefits and the feeling they evoke (e.g., "creates a cozy atmosphere" vs. "is made of cotton"). Connect products to the brand's core values like creating a sanctuary or personal expression.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual style of the brand (e.g., elegant photos paired with sophisticated, inspiring language). This is particularly important for platforms like Instagram.
• •Review and Refine Regularly: Periodically review all marketing copy across different channels (website, social media, emails) to ensure consistency and to check if the tone still accurately reflects the brand's identity and resonates with the audience. Solicit feedback if possible.

Social Perception

Modern Home Decor Provider, Aesthetically Driven, Online-Centric, Niche or Emerging, Inspirational Source

Copy Examples

• •Instagram Post Caption (Showcasing a new lamp): "Illuminate your favorite corner with more than just light. ✨ Our new [Lamp Name] collection blends timeless design with a warm glow, turning any space into a sanctuary. Discover the art of ambiance. #StrudooHome #ElegantLighting #HomeSanctuary #UniqueDecor"
• •Website Product Description (for a unique showpiece): "Dare to be different. This exquisite [Showpiece Name] isn't just an object; it's a conversation starter, a reflection of your unique taste. Crafted with meticulous attention to detail, it’s designed to add a touch of artistry and personality to your cherished space. Make your statement."
• •Email Subject Line (for a new collection launch): "Curated for You: Unveil Your Home's Potential with Strudoo's Latest Arrivals!"
• •Facebook Ad Copy (if a page is active/created): "Your home is your story. Let Strudoo provide the beautiful details. Explore our curated collection of home decor, from statement wall art to elegant accents, and craft a space that truly feels like you. Shop unique finds today and elevate your everyday."
• •"About Us" Snippet (for website or social bio): "At Strudoo, we believe home is where your story unfolds. That's why we're passionate about curating unique, high-quality decor that empowers you to express your style and transform your living spaces into havens of beauty and comfort. Discover pieces that speak to you."