Brand Tone

Professional, Expert, Customer-Centric, Supportive, Innovative, Solution-Oriented, Educational, Informative, Approachable (in specific contexts)

Brand Values

• •Expertise and Knowledge
• •Quality
• •Customer Success & Confidence
• •Innovation
• •Reliability and Trust
• •Community Engagement
• •Value Provision

Best Practices

• •Highlight the value derived from their expertise and support.
• •Frame benefits from their perspective (e.g., "gain complete confidence," "make critical decisions faster").
• •Showcase experience and reliability subtly: Weave in mentions of their long history (37+ years) and commitment to quality and support to build trust without overtly boasting.
• •Use technical language accurately but ensure it's accessible to the target audience (researchers, engineers, etc.).
• •Emphasize solutions and how JH Technologies' products and services address specific customer needs.

Social Perception

Reputable and Experienced Distributor, Technically Competent, Customer Service Focused (when issues arise), Trusted by Professionals

Copy Examples

• •Our advanced optical and digital imaging solutions, from SEMs to metallography systems, deliver the detailed insights you need for critical decision-making.
• •JH Analytical Labs, an extension of JH Technologies, offers a complete workflow from sample preparation to advanced SEM imaging and analysis.
• •Through our iFuSE program, JH Technologies is proud to donate microscopes to schools, fostering a passion for science and engineering in young minds.
• •With 37+ years of experience, JH Technologies provides cutting-edge technology and configures innovative solutions, providing answers at first inquiry.
• •JH Technologies partners with companies like CIQTEK and Xavis to expand their product offerings, particularly in scanning electron microscopes (SEMs), emphasizing their commitment to providing high-resolution imaging solutions and expanding their market reach in North America.