Brand Tone

Expert and Authoritative, Motivational and Goal-Oriented, Supportive and Guiding, Direct and Informative, Community-Oriented (emerging)

Brand Values

• •Performance and Results
• •Expertise and Credibility
• •Quality and Variety
• •Customer Support and Personalization
• •Health and Well-being (within a fitness context)

Best Practices

• •Leverage José Herrera's Authority: Consistently reference his expertise, achievements, and experience to reinforce credibility and the "expert" tone.
• •Focus on "Results" and "Goals": Frame product benefits and advice around achieving specific, desirable fitness outcomes (e.g., "build muscle," "lose fat," "enhance performance").
• •Use Strong, Action-Oriented Verbs: Employ words like "unlock," "sculpt," "crush," "transform," "accelerate," "dominate" to create a motivational and powerful voice.
• •Maintain a Supportive and Guiding Stance: Even when being authoritative, ensure the language feels encouraging and aims to help the customer succeed (e.g., "we guide you," "your allies in," "personalized advice").
• •Be Direct and Clear: Avoid overly technical jargon where possible, but be precise about product categories and their primary benefits. Ensure information is easy to understand for someone actively seeking fitness solutions.

Social Perception

As a Knowledgeable Source, As a Supplier of Performance Products, Focused on Bodybuilding and Serious Fitness

Copy Examples

• •Headline: Unlock Your Peak Performance. Expert Nutrition, Champion Results. Body: Stop guessing, start achieving. Founded by Mr. Olympia Amateur Champion José Herrera, JH Nutrición provides the elite supplements and personalized guidance you need to crush your fitness goals. Fuel your ambition.
• •Headline: Sculpt Your Strength. Build The Physique You Demand. Body: Transform your dedication into visible results. Our curated selection of premium proteins, creatines, and aminos are your allies in building serious muscle. Get personalized advice from José Herrera and build your masterpiece.
• •Headline: Serious About Fat Loss? Get Expert-Backed Support. Body: Cut through the noise with scientifically formulated thermogenics and a nutrition strategy that works. JH Nutrición offers potent solutions and the expertise of José Herrera to accelerate your fat loss journey safely and effectively.
• •Headline: More Than Supplements. It's Your Performance Blueprint. Body: With over 12 years of experience and 5000+ success stories, José Herrera and the JH Nutrición team are here to guide you. Access premium products, personalized plans, and achieve the extraordinary. Your transformation starts now.
• •Headline: Fuel Your Hustle. Recover Stronger. Dominate Your Day. Body: Don't let your efforts go unrewarded. Our range of recovery supplements and expert advice ensures you're always ready for the next challenge. Shop JH Nutrición – where champions are built.