Brand Tone

Authentic, Proudly Brazilian, Friendly, Informative, Slightly Nostalgic

Brand Values

• •Authenticity
• •Cultural Connection
• •Variety
• •Customer Service
• •Brazilian Pride

Best Practices

• •Use authentic Brazilian expressions and references where appropriate.
• •Highlight the cultural significance of products.
• •Maintain a friendly and welcoming tone.
• •Ensure all information is accurate and up-to-date, avoiding outdated references.
• •Clearly differentiate the brand from other 'Via Brasil' entities.

Social Perception

A welcoming and reliable source for authentic Brazilian products, fostering a sense of connection to Brazilian culture and heritage. A brand that brings a sense of 'saudade' and belonging.

Copy Examples

• •"Experience the Best of Brazil! From Garoto Chocolates to Havaianas, find a taste of home or discover new favorites."
• •"Saudade hitting hard? We've got you covered with authentic Brazilian groceries and treats delivered right to your door."
• •"Celebrate Brazilian culture with our wide selection of products, bringing a piece of Brasil to your home."
• •"Looking for that perfect Brazilian soccer jersey? Show your support with our authentic collection!"
• •"Indulge in the flavors of Brazil! Discover the rich taste of Nescau and other iconic Brazilian treats."