Brand Tone

Approachable, Value-Oriented, Supportive, Innovative, Community-Focused

Brand Values

• •Accessibility: Making 3D printing technology available to a wide range of users, including beginners, through affordable and easy-to-use printers.
• •Quality and Value: Providing reliable 3D printers with good performance and useful features at a reasonable price point.
• •Innovation: Continuously developing and improving their products and technology.
• •Customer Support: Offering technical assistance and engaging with their customer base. Their mission includes providing better solutions that fit all business needs and continuously providing customers with better products and services.
• •Integrity and Trustworthiness: Stated as a core value, aiming to serve clients and partners based on respect and trust.

Best Practices

• •Focus on User Benefits: Emphasize how the features translate into real-world advantages for the user (e.g., 'easy setup means you start creating sooner,' 'filament run-out detection prevents failed prints').
• •Use Clear, Simple Language: Avoid overly technical jargon where possible, especially when addressing beginners. If technical terms are necessary, briefly explain them.
• •Maintain a Helpful and Encouraging Voice: Position the brand as a supportive partner in the user's 3D printing journey. Use words like 'easy,' 'simple,' 'reliable,' 'support,' and 'community.'
• •Highlight Value and Affordability: Consistently reinforce the idea that JGMAKER provides quality and useful features at a competitive price point.
• •Show, Don't Just Tell: Use customer testimonials, images/videos of user creations, and specific examples of how the printers solve problems or enable creativity to back up claims. Showcase participation in events and positive reviews.

Social Perception

Budget-Friendly Option for Beginners, Decent Print Quality for the Price, Evolving Brand, Active Community

Copy Examples

• •Headline: Unleash Your Creativity Without Breaking the Bank. Body: New to 3D printing? The JGMAKER Magic offers stunning prints and easy setup, making it the perfect first step into a world of creation. Get reliable performance and friendly support, all at a price that makes sense. Start your 3D printing journey today!
• •Headline: Quality Prints, Reliable Performance. That's the JGMAKER Promise. Body: With over a decade of experience, we build 3D printers like the Artist-D Pro to deliver the precision and features you need. From intricate details to large-scale projects, trust JGMAKER for innovative technology and dedicated support.
• •Headline: Join the JGMAKER Family! Body: It’s more than just a printer; it’s a community. Share your creations, get tips, and find inspiration with thousands of fellow JGMAKER users. Our support team and active online groups are here to help you every step of the way.
• •Headline: Hassle-Free 3D Printing is Here. Body: Tired of complicated setups? Our printers like the R1 arrive 95% pre-assembled with features like auto-leveling to get you printing faster. Spend less time tinkering and more time creating.
• •Headline: Innovation You Can Afford. Features You’ll Love. Body: Discover advanced features like filament run-out detection and resume printing, typically found on pricier machines, across the JGMAKER range. We believe everyone deserves access to great 3D printing technology.