Brand Tone

Promotional, enthusiastic, trendy, approachable, and user-focused.

Brand Values

• •Affordability/Value for Money
• •Trendiness and Innovation
• •Convenience
• •Accessibility
• •Uniqueness/Individuality
• •Trust
• •Focus on Pakistani Market

Best Practices

• •Maintain a consistent emphasis on deals and discounts to reinforce the value proposition.
• •Use enthusiastic and trendy language to engage the target audience.
• •Highlight the convenience and accessibility of the online shopping experience.
• •Incorporate the tagline "Dare to be unique" to promote individuality.
• •Tailor messaging to the Pakistani market by mentioning "Cash on Delivery" and pricing in PKR.

Social Perception

A go-to place for trendy gadgets and everyday items at competitive prices within Pakistan, emphasizing trust, responsiveness, and a focus on the Pakistani market.

Copy Examples

• •Upgrade your style with the i20 Ultra Smart Watch ⌚ Now available for just PKR 3,499!
• •BRIGHTEN YOUR SMILE INSTANTLY! Whiten them in just 30 seconds!
• •Your Trusted Online Store in Pakistan.
• •Dare to be unique.
• •Continuously updating collections to offer the latest trending, best deals, and innovative products.