Brand Tone

Helpful & Informative, Customer-centric & Personal, Curated & Quality-focused, Community-oriented, Enthusiastic & Engaging

Brand Values

• •Customer Satisfaction & Specialness
• •Curation and Quality
• •Expertise and Education
• •Personal Connection & Service
• •Integrity & Trust
• •Community

Best Practices

• •Prioritize "You" over "We": Focus on the customer's needs, benefits, and experience.
• •Embrace Storytelling: Share the "why" behind the products and the brand.
• •Maintain a Helpful, Expert Voice: Offer genuine advice, tips, and insights.
• •Inject Warmth and Personality: Use friendly, approachable language.
• •Be Consistent Across All Channels: Ensure the tone used on the website matches the tone in emails, social media, and even customer service interactions.

Social Perception

Positive, Trusted Retailer, Responsive & Caring

Copy Examples

• •Discover Your Next Holy Grail. At Beautylish, we travel the globe to bring you the most exceptional beauty, backed by expert advice and a love for making you feel special. Explore curated collections.
• •More than just a brush, it's a work of art. Handcrafted by master artisans in Kumano, Japan, this [Brush Name] is designed for a flawless application every time. We believe in the story behind each product – discover its journey to you.
• •A Little Something Special, Just For You, [Customer Name]!
• •We're blushing! 🥰 Seeing how much you adore your Beautylish finds truly makes our day. [Customer's quote about a great experience]. Our mission? To bring a little extra joy and artistry to your beauty routine. What have you discovered lately?
• •Tired of impersonal shopping? So were we. Beautylish was born from a desire to connect beauty lovers with exceptional products and a truly personal experience. From hand-picked brands to advice from real artists, we're here to make your beauty journey special.