Brand Tone

Playful & Whimsical, Friendly & Approachable, Creative & Unique, Lighthearted & Comforting, Slightly Eclectic & Surprising

Brand Values

• •Joy & Fun
• •Creativity & Individuality
• •Comfort & Well-being
• •Community & Connection
• •Aesthetic Appeal

Best Practices

• •Develop a "PlayBook" (Brand Voice Guide): Create an internal guide detailing the PlayEggss tone (Playful, Friendly, Creative, Lighthearted, Eclectic), key vocabulary (e.g., egg-related puns where appropriate, words like "quirky," "delight," "discover," "vibe"), "do's and don'ts" for language, and examples of good/bad copy. This ensures everyone, from marketers to customer service, is on the same page.
• •Embrace "Egg-centricity" (Subtly and Playfully): While not every product is an egg, the brand name is "PlayEggss." Use this creatively and sparingly in copy with puns or playful references to "hatching" ideas, "egg-cellent" finds, or being part of the "egg world" to reinforce brand identity without overdoing it.
• •Focus on the Feeling: Copy should evoke the joy, comfort, and fun the products aim to bring. Instead of just listing features, describe the experience or feeling the product provides (e.g., "makes your morning coffee a little more cheerful," "the perfect companion for a cozy night in").
• •Keep it Visually Connected: Ensure the copy complements the brand's visual style, which leans towards "cute," "Japanese-inspired," and "interesting." Use descriptive language that paints a picture and aligns with the product imagery. For social media, this means crafting captions that enhance the visual storytelling.
• •Listen and Adapt (But Stay True): Pay attention to how customers talk about the brand and products in reviews and social media comments. While adapting to customer language can make the brand more relatable, always filter it through the established brand voice to maintain consistency and authenticity. Regularly review and refresh the voice guide as the brand evolves.

Social Perception

Positive for Listed Products, Intrigue & Novelty, Engaging (Desired), Niche Appeal, Potential for Confusion

Copy Examples

• •Banish the beige! 🥚✨ Our new [Product Name] is here to crack a smile on your face and turn your everyday into an egg-cellent adventure. Get ready to hatch some happiness!
• •Feeling a bit scrambled? 🍳 Unwind with our [Product Name]. It’s the perfect little escape to help you find your sunny side up. Cozy, comforting, and oh-so-cute.
• •Ready for your monthly dose of delight? 🤩 Our 'Egg World' surprise box is packed with handpicked treasures to make your days brighter. What wonders will you unbox? Join the club! #PlayEggss #SurpriseBox #UniqueFinds #EggcellentLiving
• •Paws-itively playful! 🐾 Spoil your furry friend with our [Pet Product Name]. Designed for fun, built for love, and guaranteed to get those tails wagging. Because life’s too short for boring toys! #PlayEggssPets #HappyPets #QuirkyToys
• •Don't just decorate, delight! ✨ Explore our 'Creative Ornaments' and discover little pieces of joy that tell your story. Your space, your vibe, your PlayEggss find. #HomeDecor #UniqueGifts #PlayfulLiving