Brand Tone

Elegant, Approachable, and Joyful.

Brand Values

• •Quality & Craftsmanship
• •Timelessness & Durability
• •Self-Expression & Individuality
• •Connection & Memorable Experiences
• •Beauty & Elegance
• •Personal Touch

Best Practices

• •Create a Brand Voice Guide: Document the key elements of Jeyfel's tone (Elegant, Approachable, Joyful) with examples of "do's and don'ts" for writing. Include preferred vocabulary (e.g., "timeless," "exquisite," "unique," "joyful," "sparkle") and phrases to avoid.
• •Embrace Visual Consistency: Ensure that the language used in copy complements the visual style. If visuals are elegant and bright, the copy should reflect that same feeling, avoiding overly casual or somber language.
• •Prioritize Authentic Engagement: When interacting on social media, respond in a manner that is both professional and warm. Address customers by name when possible, use positive language, and express genuine enthusiasm. This reinforces the approachable and joyful aspects of the brand.
• •Tell Stories: Share the stories behind the handmade pieces, the experiences of customers at permanent jewelry parties, or the inspiration for new collections. Storytelling helps convey values like craftsmanship, connection, and self-expression in an engaging and authentic way.
• •Regularly Audit Content: Periodically review all marketing copy across platforms (website, social media, emails) to ensure it aligns with the defined brand tone and values. This helps catch any inconsistencies that may have crept in and allows for refinement as the brand evolves.

Social Perception

The public perception of Jeyfel, as gleaned from their social media engagement, appears to be positive. Customers and followers frequently express admiration for the designs ("beautiful," "love these," "gorgeous"). There is noticeable interest and enthusiasm for the permanent jewelry services, with inquiries about bookings and pop-up locations. The brand is perceived as offering high-quality, delicate, and stylish jewelry. The experiential aspect (permanent jewelry parties) is seen as a fun and unique offering.

Copy Examples

• •✨ Sparkle a little brighter! ✨ Our new collection of handmade gold-filled treasures has arrived, ready to add a touch of timeless elegance to your every day. Which piece speaks to your soul? Let us know below! 👇 #JeyfelJewelry #HandmadeWithLove #ElegantSimplicity
• •Ready for a unique bonding experience? 🔗 Grab your besties and get zapped with Jeyfel! Our permanent jewelry is a beautiful, effortless way to carry a reminder of your special connection. Book your private party today and let's make some joyful memories! Learn more: [Link to Website] #JeyfelPermanentJewelry #GetZapped #FriendshipBraceletsReimagined #BayAreaEvents
• •Jeyfel: Where Elegance Meets Everlasting. Discover unique handmade jewelry and the joyful experience of permanent adornment. Crafted with quality, designed for you.
• •Hello Sunshine! ☀️ Fresh Jeyfel styles + Your invite to something special! (Body Snippet): Hey [Customer Name], get ready to elevate your style! We've just dropped some stunning new handmade pieces we know you'll adore. Plus, have you heard about our joyful permanent jewelry experiences? Perfect for celebrating YOU! Come find your sparkle...
• •Text: That forever feeling! ✨ Getting zapped with Jeyfel is all about joy & connection. Tag who you'd get a permanent bracelet with! 💖 #Jeyfel #PermanentJewelryFun #TimelessConnections