Brand Tone

Personal & Approachable, Youthful & Trendy, Trustworthy & Quality-Focused

Brand Values

• •Affordability
• •Quality & Durability
• •Passion & Personal Touch
• •Self-Expression

Best Practices

• •Always Lead with 'Why': Start with the benefit to the customer. Instead of 'We sell stainless steel,' use 'Wear your jewelry 24/7 without worry.' Focus on the durability, affordability, and style enhancement that the products offer.
• •Maintain the Personal Founder Story: Continue to weave Laura's story into the brand. Use phrases like 'From my collection to yours,' 'A personal favorite,' or 'Designed with passion' to reinforce the small-business, personal-touch value.
• •Emphasize 'Waterproof & Worry-Free': This is a key differentiator and a major point of positive feedback. This phrase should be a consistent feature in product descriptions, ads, and social media captions to build trust and manage expectations.
• •Use a Conversational, Encouraging Tone: Write as if you're offering friendly advice. Use questions to engage the audience (e.g., 'How will you style it?'). Keep sentences clear, positive, and sprinkled with youthful language and relevant emojis on social platforms.
• •Create a 'Key Message' Document: Develop a simple internal guide with approved taglines, value propositions (e.g., 'Affordable luxury,' 'Life-proof jewelry'), and brand voice descriptions. This ensures that anyone creating content (e.g., for social media, ads, or the website) uses a consistent and recognizable brand voice.

Social Perception

Existing customers perceive the brand as a source of high-quality, long-lasting, and affordable jewelry, valuing fast shipping and the personal feel. The fact that the jewelry does not tarnish is a key point of satisfaction. The general public views the brand as a legitimate and trustworthy small business due to its professional website, active social media, and positive security ratings, despite its limited but growing online presence.

Copy Examples

• •Your new everyday essential has arrived ✨ Meet our waterproof 'Luna' necklace. Made from non-tarnishing stainless steel, so you can wear it from your morning workout to your evening out, worry-free. How would you style it? #jewelzbylau #stainlesssteeljewelry #everydayluxury
• •Jewelry as durable as you are. ✨ Shop our waterproof, life-proof stainless steel collection. Designed in the Netherlands with passion, made for your story.
• •Tired of jewelry that tarnishes after a few wears? At JewelzbyLau, we believe in affordable luxury that lasts. Our handcrafted, waterproof stainless steel pieces are made for 24/7 wear. ✨ See the difference for yourself! Shop now for free shipping over €15.
• •Ready to make a statement? These floral drop earrings are designed to turn heads. Lightweight enough for all-day comfort but bold enough to complete any outfit, they're the perfect piece to express your unique style. As always, made with high-quality, hypoallergenic materials.
• •It's Here! The Summer Collection + A Little Something From Lau 🤫