Brand Tone

Professional, Collaborative, and Trust-Centric.

Brand Values

• •Expertise and Passion
• •Quality and Aesthetics
• •Community and Local Presence
• •Customer-Centric Service
• •Sustainability

Best Practices

• •Always Mention the Collective: In marketing materials, consistently reference being a "proud member of JEWELTIME, an association of 19 professional Danish jewelers."
• •Fuse Local Trust with National Strength: Use phrases that combine the two biggest assets, such as "Your local jeweler, with the guarantee of a national network" or "Local expertise, nationwide quality."
• •Emphasize "Expertise" and "Passion": These are the brand's most frequently stated values. Copy should revolve around the ideas of craftsmanship, professional knowledge, and a genuine love for the trade.
• •Promote the "Buy Local" Aspect: Actively use phrases like "Explore online, purchase in-store" or "Support your local Danish jeweler."
• •Focus on Tangible Benefits: Clearly state the practical advantages for the customer that come from the JEWELTIME membership: nationwide exchange services, access to an exclusive, quality-controlled private label collection, and the assurance of buying from a vetted professional.

Social Perception

The public perception of JEWELTIME is indirect and filtered through the individual member stores. A customer doesn't interact with "JEWELTIME" directly but with a JEWELTIME member. The brand is perceived as a mark of a professional, accredited local jeweler. The strategy is to fuse the trust of the local shop with the benefits of a larger chain, such as a private label collection and nationwide exchange services.

Copy Examples

• •The Strength of a Nation of Jewelers, The Promise of Your Local Expert. Discover the JEWELTIME collection, exclusively in our store.
• •Crafted with passion, backed by expertise. As proud members of JEWELTIME, a collective of Denmark's finest jewelers, we guarantee every piece meets the highest standards of quality and design. Visit us to experience the difference. #Jeweltime #DanishDesign #LocalJeweler #Expertise
• •The AROS Chronograph from JEWELTIME. A timeless design born from a partnership of 19 Danish watch experts. Featuring a stainless steel case and precision movement, this watch isn't just an accessory; it's a testament to our collective commitment to quality. As an official JEWELTIME retailer, we ensure its authenticity and service.
• •Expertly Chosen For You | See the New JEWELTIME Arrivals
• •We are a proud JEWELTIME member. This means you get the personal service of a local store with the quality guarantee and nationwide exchange service of Denmark's leading independent jewelers.