Brand Tone

Friendly and Approachable, Trendy and Youthful, Enthusiastic and Playful, Casual and Relatable

Brand Values

• •Comfort and Style
• •Customer Satisfaction
• •Quality (in its niche)
• •Individuality and Expression
• •Small Business Charm

Best Practices

• •Use a Friendly and Conversational Voice: Write as if you're talking to a friend. Use contractions, exclamation points (appropriately), and a generally upbeat tone.
• •Incorporate Trendy Language and Emojis (Authentically): Stay current with youthful slang and relevant emojis that resonate with your target audience, but ensure it feels natural to the brand. Phrases like "obsessed," "fav," "mood" can be effective.
• •Highlight Comfort and Cuteness: These are key selling points. Use descriptive words that evoke a sense of coziness and visual appeal (e.g., "super soft," "adorable design," "perfectly oversized").
• •Emphasize the "Made with Love" / Small Business Aspect: This adds a personal touch and resonates with customers who like to support smaller brands. Phrases like "packed with love" or "from our small biz to you" can be used.
• •Maintain Enthusiasm and Positivity: Let your passion for your products shine through in your copy. Use positive affirmations and convey excitement about new arrivals or popular items.

Social Perception

Positive, Fashionable and Cute, Comfort-Focused, Good Value, Gift-Worthy

Copy Examples

• •OOTD alert! 🚨 Level up your cozy game with our new [Product Name] hoodie! ✨ Seriously soft, super cute, and 100% obsession-worthy. Tap to shop before it's gone! #JewelsKennedyDesigns #ComfyCute #HoodieSeason
• •When your hoodie is THIS cute and comfy, it's a whole mood! 😍 Which design are you snagging? 👇 #JKDStyle #OversizedObsessed #SmallBizLove #TrendyThreads
• •Warning: may cause extreme comfort and an overload of compliments! Our [Product Name] crewneck is designed for those who love to feel good and look great. Made with love and the softest materials, it's your new go-to for chill days and fun nights.
• •Tired of boring basics? 😉 Jewels Kennedy Designs brings you the trendiest, comfiest, and most adorable apparel made just for YOU! 💕 Enjoy FREE shipping on orders $75+ and get ready to fall in love. Shop now! [Link] #TrendyComfort #ShopSmall #MustHaveFashion
• •Psst... Your new favorite hoodie just dropped! 👀💖