Brand Tone

aspirational yet accessible

Brand Values

• •Tradition and Modernity
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Personalization
• •Affordability

Best Practices

• •Emphasize Craftsmanship and Quality: Always highlight that the jewelry is handmade and of the finest quality. This reinforces the brand's commitment to excellence.
• •Balance Tradition with Modernity: Use language that speaks to both the heritage of Asian jewelry and the latest fashion trends. Phrases like "timeless yet contemporary" or "classic designs with a modern twist" can be effective.
• •Maintain a Customer-Centric Approach: Frame your messaging around the customer's experience and needs. Focus on how the jewelry will make them feel and how it fits into their special moments.
• •Use Visually Descriptive Language: Since jewelry is a visual product, employ evocative and descriptive words to paint a picture for the customer. Terms like "sparkling," "intricate," and "elegant" can enhance the perceived value.
• •Be Consistent Across All Platforms: Ensure that the tone of voice is the same on the website, social media, and in all customer communications. This builds a strong and recognizable brand identity.

Social Perception

The public perception of Jewels by Simar appears to be positive, particularly within its niche market of Asian bridal and fashion jewelry. The brand is seen as a go-to source for the latest designs in traditional jewelry with a modern aesthetic. Their active and visually-driven social media presence on platforms like TikTok and Instagram positions them as current and engaged with their target demographic. The use of hashtags such as #browngirl, #desitiktok, and #asianbride helps to foster a sense of community and relatability. The emphasis on a personalized bridal experience likely contributes to a perception of the brand as being attentive and dedicated to its customers' needs.

Copy Examples

• •Your forever begins with a touch of tradition. Introducing our new bridal collection, where timeless elegance meets contemporary design. Each piece is handcrafted to make your special day unforgettable. Explore the collection and find the jewels that tell your love story.
• •Get ready to turn heads at your next event! Our stunning Kundan necklace sets are the perfect blend of tradition and trend. Which one is your favorite? #kundanjewellery #indianwedding #desifashion
• •Light up your festive season with Jewels by Simar. From intricate Meenakari to sparkling Polki, our collections are designed to add a touch of glamour to your celebrations. Shop now and enjoy worldwide shipping!
• •Your wedding day is a reflection of you. At Jewels by Simar, we offer a bespoke bridal experience to create jewelry that is uniquely yours. Let us help you design the perfect pieces to complement your bridal look. Book your personalized appointment today.
• •Discover the Art of Asian Jewellery. Handcrafted designs that blend heritage with modern style. Shop our latest collections and find the perfect accessory for every occasion.