Tono de Marca

Passionate and personal, direct and informative, and appreciative and nostalgic.

Valores de Marca

• •Uniqueness & Individuality
• •Affordable Elegance
• •Sustainability & Second Life
• •Curated Quality

Mejores Prácticas

• •Lead with the Story: Always remember the 'why' behind the brand. Whether it's the founder's passion or the history of a piece, weaving in elements of storytelling will reinforce the brand's personal and appreciative tone.
• •Be Direct and Clear on the Details: While the tone is nostalgic, the sales copy should be direct. Always include key information like era (if known), material, price, and how to purchase. This respects the customer's intent to shop.
• •Use Words that Evoke Timelessness and Uniqueness: Incorporate words like 'vintage,' 'curated,' 'one-of-a-kind,' 'timeless,' 'heritage,' and 'story' to consistently reinforce the brand's value proposition.
• •Highlight the Value Proposition: In your copy, frequently bridge the gap between 'costume jewelry' and 'elegant.' Use phrases like 'affordable luxury,' 'looks expensive,' or 'timeless style without the price tag' to manage expectations and emphasize value.
• •Maintain a Consistent Call-to-Action (CTA) by Platform: Use the 'Comment 'SOLD'' CTA on Instagram to maintain the community feel. On the website and in emails, use clearer, more traditional CTAs like 'Shop the Collection,' 'Discover More,' or 'Add to Cart' to guide the user journey.

Percepción Social

Perceived as a trusted curator of unique, affordable vintage jewelry, a hidden gem for distinctive finds, and fostering a community-oriented shopping experience.

Ejemplos de Copy

• •A touch of vintage gold for your modern look. This stunning 1980s chain necklace has a beautiful weight and a timeless design that’s perfect for layering or wearing solo. Ready to make it yours? ✨ Price: $28. Comment 'SOLD' to claim before it's gone!
• •Before they were just accessories, they were statements. Our latest collection of curated brooches is a tribute to the timeless art of the pin. From whimsical florals to elegant geometric shapes, each piece was chosen for its unique story. Find the one that speaks to you and give it a new chapter.
• •Your 'something old' is waiting. Discover our hand-picked collection of vintage bridal jewelry, where timeless elegance meets affordability. Add a touch of history to your special day with a piece that’s as unique as your love story.
• •Elegant vintage clip-on earrings that bring a sophisticated sparkle. Perfect for those who love the classic look without the need for piercings. A beautiful example of mid-century design. #VintageEarrings #ClipOnEarrings #JewelryReplay #CostumeJewelry
• •For our founder, Mary Ann, it all started with a box of her grandmother's jewelry. Each piece told a story—of a special occasion, a favorite outfit, a moment in time. Jewelry Replay was born from that love, with a simple mission: to give beautiful, pre-owned jewelry a second act. Our collection is personally curated, bringing you unique vintage finds that let you express your style, sustainably.