Brand Tone

aspirational, elegant, conscious, sophisticated, approachable, positive, empowering, informative

Brand Values

• •Accessible Luxury
• •Ethical Sourcing and Sustainability
• •Quality Craftsmanship
• •Championing Women
• •Timeless and Conscious Design

Best Practices

• •Always Emphasize Core Values: Every piece of copy, whether a social media caption or a product description, should reflect at least one of the brand's core values: accessibility, sustainability, quality, or empowerment.
• •Use Aspirations, Not Exclusivity: Frame luxury as a feeling and an attainable form of self-expression rather than something exclusive. Use words like "elegant," "timeless," and "sophisticated" while ensuring the overall message remains welcoming.
• •Be Transparent and Educational: Continue to educate customers about the materials and processes. This builds trust and reinforces the brand's commitment to ethical practices. For example, explain what "recycled sterling silver" means for the environment.
• •Maintain a Consistent Visual and Verbal Aesthetic: The elegant and clean visual style on Instagram should be matched by the language used. Avoid overly casual slang or jargon that could dilute the brand's sophisticated image, even on platforms like TikTok.
• •Engage with the Community in a Positive and Empowering Way: When responding to comments and messages, maintain a helpful, friendly, and empowering tone. Acknowledge and address customer concerns professionally and in line with the brand's stated commitment to quality and service.

Social Perception

The perception of Jewelry by LAMILUXE is divided. It successfully cultivates an image of an ethical and affordable luxury brand with a strong visual presence. However, some negative feedback on quality and customer service suggests inconsistencies, requiring careful management of customer expectations for affordable jewelry.

Copy Examples

• •Elegance you can feel good about. Our new Tourmaline Kiss Ring is handcrafted from recycled sterling silver and ethically sourced gemstones, because true luxury shouldn't cost the Earth. #Lamiluxe #SustainableJewelry #AccessibleLuxury
• •Redefine your style with jewelry that aligns with your values. At LAMILUXE, we believe in beauty that is both accessible and sustainable. Discover our collection of timeless pieces made with recycled metals. #EthicalFashion #ConsciousLuxury
• •Your daily dose of sparkle. ✨ Mix, match, and layer our delicate necklaces to create a look that's uniquely you. Handcrafted for everyday elegance. #JewelryStack #LamiluxeStyle #EverydayLuxury
• •Welcome to the world of LAMILUXE. We're so glad you're here. As a thank you for joining our community, enjoy 10% off your first order and discover jewelry that's designed to empower and inspire. #WomenOwned #Lamiluxe
• •The Pearl Drop Necklace: A modern classic. Featuring a luminous, ethically sourced pearl on a delicate recycled gold chain, this piece is designed for timeless appeal. Perfect for adding a touch of sophistication to any outfit, from day to night.