Brand Tone

whimsical, artistic, and heartfelt

Brand Values

• •Artisanship & Craftsmanship
• •Originality & Authenticity
• •Quality
• •Connection & Meaning
• •Love for Nature & Earth
• •Supporting Local Communities/Ethical Considerations
• •Joy & Whimsy

Best Practices

• •Embrace Storytelling: Don't just describe the product; tell the story behind its inspiration, creation, or the feeling it's meant to evoke. Use phrases that suggest a narrative (e.g., "inspired by a journey," "a memory of," "carries a whisper of").
• •Use Evocative & Sensory Language: Incorporate words that appeal to the senses and emotions. Think "whimsical," "dreamy," "vibrant," "delicate," "sun-kissed," "heartfelt." Describe colors, textures, and the perceived "magic" or "spirit" of the pieces.
• •Highlight Artisanship & Authenticity: Consistently mention the "handmade" nature, the "Balinese artisans," and the "original designs." This reinforces the brand's core values and differentiates it from mass-produced jewelry.
• •Maintain a Warm & Personal Voice: Write as if you're sharing something special with a friend. Use inclusive language ("yours to keep," "we believe"). Even in more formal announcements, retain a touch of warmth and passion.
• •Visual & Verbal Harmony: Ensure the copy complements the brand's visual aesthetic. If the images are colorful, bohemian, and artistic, the language should mirror this with creativity and vibrancy, avoiding overly technical or sterile descriptions. The names of collections are a good example of this harmony.

Social Perception

Positive & Admired, Artistic & Unique, Souvenir & Keepsake Quality, Good Customer Service, Growing International Recognition, Associated with Bali

Copy Examples

• •Instagram Post (New Collection): Whispers of the sea, woven into tiny treasures. Our new 'Ocean Lullaby' collection has arrived, each piece handcrafted in our Bali studio, carrying the moon's glow and the ocean's secrets. Adorn your story. ✨ #JewelRocks #HandmadeInBali #OceanLullaby #ArtisanJewelry #BohoChic
• •Product Description (Bracelet): Let this strand of stardust and dreams dance on your wrist. The 'Cosmic Wanderer' bracelet features hand-picked gemstones and delicate silver charms, a tiny map of adventures yet to come. Wear it as a reminder that magic is everywhere. #JewelryWithAStory #BohemianSoul #TravelKeepsake
• •Facebook Ad (Brand Story Focus): More than just jewelry, Jewel Rocks is a feeling. Born in a sun-drenched Bali workshop, our pieces are crafted by loving hands, each one a tiny burst of color and joy. We believe in jewelry that tells your unique tale, a keepsake from a path of unearthing. Discover the magic of Jewel Rocks. #LaborOfLove #BaliInspired #EthicalJewelry #UniqueDesigns
• •Email Newsletter Subject Line: Unlock a Little Bali Magic: New Treasures Inside! ✨ Email Body Snippet: Escape the ordinary and embrace the enchanting. Our latest handcrafted arrivals are here, inspired by Bali's vibrant spirit and the timeless beauty of nature. Each Jewel Rocks piece is a little piece of art, waiting to become part of your journey. Find your new favorite story.
• •Website Homepage Banner: Jewel Rocks: Wear Your Story. Handcrafted Bali treasures, full of heart and artistry.