Brand Tone

Expert & Knowledgeable, Trustworthy & Reliable, Caring & Empathetic, Problem-Solver, Professional & Approachable

Brand Values

• •Craftsmanship & Quality
• •Customer Satisfaction
• •Expertise & Experience
• •Integrity & Trust
• •Preservation of Sentimental Value
• •Problem Solving

Best Practices

• •Emphasize Expertise and Problem-Solving: Consistently use language that highlights skills, experience (e.g., "over 50 years," "master jeweller," "laser technology"), and the ability to tackle difficult repairs ("no job too complex," "restoring the 'unrepairable'").
• •Show Empathy and Understanding: Acknowledge the sentimental value of jewellery. Use phrases like "cherished pieces," "sentimental value," "restore your memories" to connect with customers on an emotional level.
• •Maintain a Trustworthy and Professional Voice: Be direct, honest, and clear in your communication. Back up claims with facts (e.g., years in business, specific technologies used).
• •Be Approachable and Helpful: While expert, the tone should remain friendly and inviting. Encourage customers to come in for consultations and ask questions. Language should be clear and avoid overly technical jargon where possible, or explain it simply.
• •Showcase Results and Testimonials: Incorporate "before and after" examples and snippets of positive customer reviews into your copy where appropriate (e.g., "As Margaret G. said, 'ecstatic with the finished piece'"). This provides social proof and reinforces the brand's promises.

Social Perception

Highly Regarded Experts, Trustworthy & Honest, Go-To for Difficult Repairs, Friendly & Helpful, Value for Money

Copy Examples

• •Headline: Your Treasured Keepsake, Broken? We See a Beautiful Comeback. Body: Don't let a broken clasp or a missing stone keep your cherished jewellery hidden away. At Jewellery Repairs Adelaide, we combine decades of experience with cutting-edge laser technology to breathe new life into your most sentimental pieces – even those others deemed beyond repair. Trust Adelaide's "Mr Fix It Man" to restore its sparkle. Visit us for a consultation. Call to Action: Restore Your Treasure Today.
• •Headline: More Than Just a Repair, It's a Restoration of Memories. Body: We understand that your jewellery holds stories, not just stones and metal. For over 50 years, our family business has specialized in the delicate art of jewellery repair and restoration. From antique heirlooms to modern favourites, we handle each piece with the utmost care and precision. Call to Action: Entrust Us With Your Story.
• •Headline: The "Too Hard Basket"? That's Our Specialty. Body: Told your precious piece was unfixable? Bring it to Jewellery Repairs Adelaide. Our master jeweller, Tim Crisp, thrives on challenges, utilizing advanced laser welding and over 30 years of expertise to perform intricate repairs that restore beauty and function. Call to Action: Get Your Expert Repair Quote.
• •Headline: Experience the Difference Craftsmanship Makes. Body: When it comes to your valuable jewellery, don't settle for less. Our commitment to quality craftsmanship ensures every repair, resize, or custom design is completed to the highest standard. See why Adelaide has trusted us since 1972. Call to Action: Discover Quality Repair.
• •Headline: Keeping Your Precious Moments Alive, One Repair at a Time. Body: From a simple chain solder to complex antique restorations, Jewellery Repairs Adelaide is dedicated to preserving the jewellery you love. Our on-site workshop and experienced team ensure your pieces are in safe, skilled hands. Call to Action: Visit Our Workshop.