Brand Tone

Expert, Personal, Passionate, Trustworthy, Elegant

Brand Values

• •Craftsmanship & Quality
• •Bespoke & Personalization
• •Customer Collaboration & Service
• •Trust & Transparency
• •Heritage & Expertise
• •Sustainability & Responsibility
• •Innovation

Best Practices

• •Emphasize the "Bespoke Journey": Always highlight the collaborative and personalized nature of the service. Use words like "your story," "unique vision," "collaborate," "guided," and "tailored."
• •Showcase Expertise Subtly: Instead of just saying "we are experts," demonstrate it by explaining the craftsmanship, the quality of materials (e.g., "hand-selected diamonds," "meticulously set"), or the design considerations.
• •Maintain Warmth and Approachability: Even when discussing luxury items, use welcoming language. Address the customer directly ("you," "your"). Share the team's passion. Customer testimonials can reinforce this.
• •Weave in Values Consistently: Reference craftsmanship, quality, sustainability, and heritage where appropriate. For instance, "handcrafted in our Edinburgh workshop," "ethically sourced," "designed to last generations."
• •Be Visually and Emotionally Evocative: Use descriptive language that appeals to the senses and emotions associated with fine jewellery – "timeless elegance," "exquisite craftsmanship," "cherished for generations," "symbol of your love." Reflect the beauty and significance of the pieces.

Social Perception

Highly Regarded Experts, Trustworthy & Reliable, Creators of Beautiful & Unique Jewellery, Client-Focused, Associated with Special Occasions

Copy Examples

• •More than just a diamond, it's a chapter of your unique love story, meticulously handcrafted in our Edinburgh workshop. From the first sketch to the final polish, we collaborate with you to bring your dream ring to life. Let's create a symbol as enduring and beautiful as your commitment. Book your personal consultation today. #LiamRossJewellery #BespokeEngagementRing #EdinburghJeweller #CraftedWithLove #UniqueAsYouAre
• •At Jewellery by Liam Ross, artistry meets precision. With over two decades of goldsmithing expertise, Liam and his dedicated team blend time-honored techniques with innovative design in our on-site Edinburgh workshop. Every curve, every setting, every polished surface is a testament to our unwavering commitment to exceptional quality and enduring beauty. Discover the difference true craftsmanship makes.
• •Elegance with a conscience. We believe the most beautiful jewellery is also responsibly sourced. That's why we're committed to using traceable gemstones and Fairtrade Gold, ensuring your cherished piece not only tells your story but also reflects a dedication to ethical practices and a lighter touch on our planet. Wear your values.
• •From our very first chat, Liam really listened... He offered thoughtful insights and guided us through the whole process without ever making it feel overwhelming.' - [Happy Client Name]. We're honored to be a part of so many special moments. Your vision, our expertise – creating heirlooms together. #CustomerLove #LiamRossExperience #TestimonialTuesday #BespokeJourney
• •Introducing 'The Signet Collection' – timeless symbols, reimagined. Each piece is handcrafted with meticulous care in our Edinburgh studio, ready to be personalized with your unique story, crest, or monogram. More than an accessory, it's a future heirloom, forged with passion and precision. Explore the collection and begin your legacy.