Brand Tone

Elegant, accessible, confident, and joyful.

Brand Values

• •Elegance and Timelessness
• •Accessibility
• •Customer Satisfaction & Confidence
• •Simplicity and Versatility
• •Quality (within its accessible luxury positioning)

Best Practices

• •Use words like 'elegant,' 'timeless,' 'chic,' 'graceful,' alongside 'simple,' 'versatile,' 'effortless,' and 'easy-to-wear' to reinforce the core concept.
• •Use phrases like 'luxury you can live in,' 'everyday glamour,' or 'style that shines, affordably'.
• •Frame product benefits around how they make the wearer feel – 'feel confident,' 'shine from within,' 'add a touch of joy,' 'your daily dose of sparkle'.
• •Address potential customer concerns proactively (e.g., by highlighting 'secure payment,' '5-star customer service,' 'free UK shipping').
• •Use phrases like 'The perfect complement to your office attire or your weekend glam,' 'Ideal for gifting or treating yourself.'

Social Perception

Stylish, accessible luxury brand that offers elegant and timeless jewellery, making customers feel confident and beautiful without a premium price tag.

Copy Examples

• •Elegant, Timeless Jewellery for Every Occasion
• •Elegance meets simplicity
• •Sense of luxury accessible to all
• •Delivering a happy shopping experience
• •Dress it up or down, wear it solo or stacked – feel beautifully confident, no matter the occasion. We're passionate about bringing you timeless, elegant jewellery that’s both stunning and accessible, so you can express your unique style with confidence every single day. #JewelBreeze #ElegantSparkle #AffordableLuxury