Brand Tone

Friendly and Approachable, Enthusiastic and Inspiring, Creative and Trendy, Helpful and Encouraging

Brand Values

• •Quality: Repeatedly emphasizing "highest quality glitter & vegan leather" and "superior quality" materials.
• •Creativity and Inspiration: Providing unique designs and encouraging customers to create standout handmade products.
• •Community: Fostering a connection with and among crafters through their VIP group and social media engagement.
• •Customer Focus: Stating that customer service is a top priority and actively seeking customer opinions.
• •Passion for Crafting: Stemming from the founder's own love for textiles, textures, and colors, aiming to share that passion with others.

Best Practices

• •Stay Enthusiastic and Positive: Use exclamation points appropriately, and words that convey excitement and passion for crafting (e.g., "dazzling," "magical," "create," "inspire," "love").
• •Embrace the DIY Spirit: Use inclusive language that empowers customers, regardless of skill level (e.g., "easy to use," "anyone can do it," "your creations"). Encourage sharing and community.
• •Highlight Quality and Uniqueness: Consistently mention the "high quality" of materials and the "unique" or "exclusive" nature of designs and prints.
• •Be Friendly and Approachable: Write as if you're talking to a fellow crafter. Use contractions (e.g., "you're," "it's") and a conversational style. Refer to your community ("Crafty Gem," "Creative Gems").
• •Incorporate Calls to Action that Inspire Creativity: Encourage customers not just to buy, but to create (e.g., "What will YOU create?", "Show us your makes!", "Let your creativity shine!").

Social Perception

Customers generally perceive Jewel Box Supply as a provider of high-quality, unique, and trendy crafting materials, especially for items like bows and accessories. They are seen as supportive of the handmade industry. The active social media presence and tutorials are appreciated by DIY enthusiasts. The VIP Facebook group likely contributes to a loyal customer base that feels connected to the brand. While most reviews are positive, the Knoji score indicates there might be some mixed experiences, though the sample size is small. The overall perception is that they are a go-to source for crafters looking for distinctive and reliable supplies.

Copy Examples

• •✨ Sparkle Alert! ✨ Our brand new 'Galaxy Dreams' chunky glitter collection has just landed! Get ready to launch your crafts into another dimension with these mesmerizing shades. Perfect for dazzling bows, statement earrings, or adding a touch of magic to any project. What will YOU create? Tag us with #JewelBoxCreations! #JewelBoxSupply #ChunkyGlitter #NewCollection #CraftSupplies #DIYProjects #GetCreative
• •Tired of the same old craft supplies? 🤷‍♀️ Jewel Box Supply brings you the highest quality faux leather and unique glitter sheets designed to make YOUR handmade creations pop! Join our 'Gems of Jewel Box Supply' Facebook Group for exclusive sneak peeks, tutorials, and a community that shares your passion. Shop now and let your creativity shine! ✨ [Link to website] #HandmadeCommunity #CraftStore #UniqueSupplies #FauxLeather #GlitterCrafts
• •(Upbeat trending audio) Text on screen: "EASY Key Fob Hack! ✨" Visuals: Quick cuts showing Jewel Box Supply printed faux leather, cutting it, adding hardware, and the finished stylish key fob. Voiceover/Text on screen: "Grab your fave JBS faux leather... Cut, fold, add hardware... BAM! 😍 The cutest key fob in minutes! What print will you choose? #JewelBoxSupply #DIYKeyFob #FauxLeatherCrafts #EasyDIY #CraftTutorial #TrendingCrafts"
• •Unlock Your Creativity! 🗝️ Discover premium faux leather, dazzling glitters, and unique supplies designed for makers like you. At Jewel Box Supply, we bring you the best, so you can create the extraordinary. Shop What's New! [Link]
• •Hey Crafty Gem! ✨ Ready to stock up on your favorites? Our Spring Sparkle Sale is ON! Get 20% off all glitter sheets and select faux leather prints for a limited time. It's the perfect chance to bring those brilliant project ideas to life. Don't miss out – your next masterpiece awaits! Shop the Sale Now! [Link] Happy Crafting, The Jewel Box Supply Team