Brand Tone

Approachable and Passionate, Trendy and Fashion-Conscious, Transparent and Informative (regarding materials), Community-Oriented and Authentic (especially on TikTok), Playful and Encouraging

Brand Values

• •Quality and Durability
• •Customer Satisfaction
• •Fashion-Forwardness
• •Accessibility/Affordability
• •Finnish Entrepreneurship

Best Practices

• •Develop a Brand Voice Guide: Document the determined tone (e.g., approachable, trendy, informative, playful), key messaging points, "do's and don'ts" for language, and common phrases or taglines (like "Leave a little sparkle wherever you go!"). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to (e.g., Finnish fashion-conscious individuals who value quality and durability). Tailor the language, cultural references (like "viimeinen silaus"), and platform-specific nuances accordingly.
• •Stay True to Your "Why": Continuously circle back to the brand's origin story and core values (e.g., frustration with poor quality, desire for durable and stylish pieces). Let this passion and purpose shine through in the copy.
• •Use Consistent Terminology: Ensure product descriptions, material information (e.g., "18k gold-plated stainless steel," "vedenkestävät korut"), and warranty details are consistent across all platforms (website, social media, ads).
• •Review and Refine: Regularly review your copy across different channels to ensure it aligns with the brand voice. Solicit feedback and be open to refining the tone as the brand evolves, while always keeping the core values intact. For Jewelbox.fi, this means maintaining that approachable, quality-focused, and slightly playful Finnish charm.

Social Perception

Based on their TikTok engagement, they are perceived as a small, relatable Finnish brand that offers stylish and durable jewelry. Customers seem to appreciate the waterproof aspect and the aesthetic of the jewelry. There's an understanding and support for their position as a small business trying to grow. The primary audience seems to be Finnish-speaking.

Copy Examples

• •Instagram Post (Image: Model wearing a necklace and earrings in the rain): "Rainy days can't dull your sparkle! ✨ Our 18k gold-plated, waterproof jewelry is made for every moment, whatever the weather. Shine on, darling! #jewelboxfi #vedenkestävätkorut #finnishdesign #everydaysparkle #leavealittlesparkle"
• •Facebook Ad (Carousel of different jewelry pieces): "Tired of jewelry that fades and disappoints? So were we! That's why Jewelbox.fi was born. Discover our stunning collections, crafted with durable, skin-friendly materials and 18k gold plating. Quality you can feel, style you'll love. Shop now and get 10% off your first order! [Link] #jewelbox #qualityjewelry #finnishstyle #goldplated #newcollection"
• •TikTok Video Concept (Founder/team member talking to camera): "Behind the sparkle! ✨ We're a small Finnish team passionate about creating jewelry that lasts. No more green fingers or faded favorites – just beautiful, durable pieces you can cherish. Thanks for supporting local! ❤️ Psst... our steel collection has a 1-year warranty! #pienyrittäjä #suomalaistakäsityötä #jewelboxfi #laadukkaatkorut #kiitoskunostatpientä"
• •Product Description (for a Zirconia ring): "Meet your new everyday dazzler! This stunning [Ring Name] ring features a brilliant-cut Zirconia stone, set in durable, 18k gold-plated stainless steel. Designed to last and bring that perfect touch of 'viimeinen silaus' (the final touch) to your style. Go ahead, sparkle a little brighter! #zirconiajewelry #goldring #finnishjewelry #jewelboxfi #styleinspiration"
• •Email Newsletter Subject: ✨ Don't Let Tarnished Jewelry Ruin Your Vibe!: Hey [Customer Name], Remember that frustration with jewelry that just doesn't last? At Jewelbox.fi, we're all about long-lasting sparkle. Our pieces are designed in Finland with high-quality, durable materials like 18k gold-plated stainless steel, so you can wear your favorites day in, day out – worry-free! Explore our latest arrivals and 'leave a little sparkle wherever you go!' [Link to New Arrivals]"