Brand Tone

Community-Focused & Inclusive, Passionate & Action-Oriented, Authentic & Grassroots, Hopeful & Positive, Grateful

Brand Values

• •Environmental Stewardship
• •Community Support & Resilience
• •Collaboration & Partnership
• •Action & Tangible Impact
• •Local Engagement

Best Practices

• •Speak from the Heart (Authenticity): Use genuine, straightforward language that reflects the foundation's grassroots origins and passionate commitment. Avoid overly corporate or jargon-filled speech.
• •Emphasize "We" and "Together" (Community Focus): Consistently use inclusive language that highlights collaboration with the community, volunteers, partners, and donors. Frame successes as shared achievements.
• •Tell Compelling Stories (Impact & Connection): Share specific examples and stories of the foundation's work, the people it helps, and the environmental impact it makes. This creates an emotional connection and makes the mission tangible.
• •Be Action-Oriented and Empowering (Proactive): Use active verbs and frame calls to action in a way that empowers individuals to make a difference, no matter how small. Show that their contribution matters.
• •Maintain a Positive and Hopeful Outlook (Solution-Oriented): While acknowledging challenges, focus on the positive outcomes of the foundation's efforts and the hope for a healthier coastal environment and stronger communities. Reinforce the idea that change is possible through collective effort.

Social Perception

Trusted & Respected Local Force, Community-Driven, Reliable & Action-Oriented, Associated with the Jetty Brand's "Coastal Conscience", Effective Fundraisers & Event Organizers

Copy Examples

• •Headline (Donation Appeal): Our Coasts Need You. Your Support Protects Our Waters. Body: From vibrant oyster reefs to thriving communities, every wave of support helps the Jetty Rock Foundation safeguard the shores we love. Join us in making a difference, one drop, one shell, one helping hand at a time. Donate today and become a guardian of our coast. Call to Action: Give Back to Our Bays.
• •Headline (Volunteer Call): Roll Up Your Sleeves for the Shore! Body: Be part of something bigger. The Jetty Rock Foundation thrives on community power. Whether it's a beach cleanup, an oyster shell bagging, or helping at our next event, your time and energy fuel our mission. Let's protect our waters, together. Call to Action: Sign Up to Volunteer!
• •Headline (Event Promotion - e.g., HopSauce Festival): Spice, Sips & Sounds for a Cause! Body: Get ready for the [10th Annual HopSauce Festival]! Join your community for an unforgettable day of craft beer, fiery hot sauces, and live music, all while supporting the Jetty Rock Foundation's work to keep our oceans and waterways clean and healthy. Good times, great cause! Call to Action: Get Your Tickets!
• •Headline (Impact Story/Update): Thanks to You, Our Oyster Reefs are Thriving! Body: Because of your incredible support, we've recycled [X tons] of oyster shells this year, creating vital habitat and cleaner waters right here in [Barnegat Bay]! This is community action in motion. See the difference we're making together. Call to Action: Learn More About Our Impact.
• •Headline (General Brand Awareness): Jetty Rock Foundation: Protecting Our Tides, Strengthening Our Community. Body: Born from the spirit of "Unite + Rebuild" after Hurricane Sandy, we're dedicated to the health of our oceans and the resilience of those who call the coast home. From storm relief to pioneering oyster recycling, we're hands-on for our shores. Call to Action: Discover Our Mission.