Tono de Marca

Empathetic, Supportive, Hopeful, Trustworthy, Authentic, Professional yet Approachable

Valores de Marca

• •Improving Quality of Life
• •Family and Personal Connection
• •Quality and Innovation
• •Support and Community
• •Accessibility
• •Efficacy

Mejores Prácticas

• •Always Lead with Empathy: Start by acknowledging the challenges and feelings of the target audience. Use phrases that show understanding (e.g., "We know it can be tough when...", "Understanding the need for...").
• •Focus on Solutions and Benefits, Not Just Features: Instead of just saying "compression clothing," explain *how* it helps – "provides a gentle, reassuring hug that calms the nervous system and aids focus." Highlight the positive outcomes.
• •Maintain a Hopeful and Positive Outlook: While acknowledging difficulties, frame the message around the possibility of improvement and a better quality of life. Use uplifting language.
• •Incorporate the Personal Story (Subtly or Directly): The brand's origin is a powerful asset. Referencing "Inspired by Jett" or "a mother's journey" reinforces authenticity and the caring nature of the brand.
• •Use Clear, Accessible Language: Avoid overly clinical or technical jargon unless explaining a specific concept with context. The tone should be professional but also warm, like a trusted friend or knowledgeable caregiver offering advice. Ensure inclusivity in language.

Percepción Social

Life-Changing Solution, High-Quality and Comfortable, Trusted Resource, Recommended by Professionals, Supportive Customer Service

Ejemplos de Copy

• •Headline: Find Their Calm, Unlock Their World. Body: Inspired by a mother's love, JETTPROOF sensory clothing offers gentle, all-day support for children and adults navigating sensory sensitivities. Our breathable Calmtex® fabric provides a comforting hug, helping to soothe, focus, and brighten every day. Discover the difference deep pressure input can make.
• •Headline: More Than Just Clothing, It's a Pathway to Peace. Body: We understand the daily challenges that come with sensory processing disorder, autism, and ADHD. JETTPROOF was created from a personal journey to bring comfort and calm to our son, Jett, and now to your family. Experience the gentle reassurance our sensory garments provide.
• •Headline: Soft on Skin, Strong on Support. Body: Say goodbye to scratchy seams and uncomfortable fabrics. JETTPROOF’s seamless sensory wear is designed with ultimate comfort in mind, using our innovative Calmtex® material. It’s the gentle, consistent input they need to feel secure and ready to engage with their day.
• •Headline: Helping Little Superheroes (and Big Ones Too!) Feel Their Best. Body: Every child deserves to feel comfortable and confident. Our calming sensory clothing provides a gentle, reassuring hug that can help manage anxiety and improve focus, making school days, home time, and everything in between a little easier and a lot brighter.
• •Headline: NDIS Registered & Parent-Approved Calm. Body: As registered NDIS providers, we're committed to making our supportive sensory clothing accessible. Join thousands of families who have found comfort and relief with JETTPROOF. Designed for all-day wear, our garments are here to support your loved one's journey to a calmer, happier life.