Brand Tone

Authentic, Compassionate, and Creative

Brand Values

• •Generosity & Solidarity
• •Creativity as a Form of Self-Care
• •Community & Connection
• •Intention & Craftsmanship

Best Practices

• •Lead with the "Why": Always connect the products back to the core mission. Whether in a product description or a social media post, mentioning the philanthropic aspect reinforces the brand's primary value.
• •Use "I" and "We": Maintain the personal, first-person narrative. Julia is the artist, so using "I" when talking about the creative process is authentic. Using "we" when referring to the brand and its community (including customers) fosters a sense of togetherness.
• •Tell the Story Behind the Art: Share snippets of the creative process, the inspiration behind a piece, or what was happening when it was made. This enriches the product and deepens the connection with the audience.
• •Embrace Vulnerability and Transparency: Continue sharing personal updates through the blog or social media. This authenticity is a core strength and builds a loyal following that is invested in the artist's journey as much as the art itself.
• •Engage with Compassion: Respond to comments and messages with the same warmth and gratitude that the brand's mission statement implies. Every interaction is an opportunity to live out the brand's values of connection and care.

Social Perception

The public perceives jettaandjules as a trusted, high-quality, purpose-driven, personal, and approachable artisan brand.

Copy Examples

• •Soft, colorful reminders of joy and care. ✨ This handwoven piece, with its gentle waves of color, was made during quiet morning hours. It’s more than just decor; it’s a little bundle of hope for your walls. Every bit of this sale goes directly to support families in need. Turn your creativity into care with us. #HandwovenWithHope #ArtForACause #JettaAndJules
• •From a single thread... to a finished piece... to a helping hand. 100% of our art supports mutual aid. Each knot is tied with intention. Thank you for helping us turn creativity into care. 🙏 #Weaving #FiberArt #ArtForGood #ProcessVideo
• •Art with Heart. Every purchase you make is a direct contribution to our mutual aid fund, turning beautiful, handmade art into tangible support for communities in need. Shop our collection and become part of the connection.
• •Subject: New Season, New Art, Same Mission. Hi friends, Julia here. As the seasons change, so does the inspiration behind my work. I’m so excited to share a new collection of multi-media pieces with you. Each one was created with love, and as always, every cent of your purchase will go towards our solidarity fund. Thank you for being here. Your support means the world. ❤️
• •Find your own meditative rhythm. Our DIY Weaving Kit has everything you need to start your creative journey, born from the same simple desire to bring beauty into uncertain times. Learn a new skill, create something beautiful for your space, and know that your purchase is an act of solidarity. Let's make something meaningful together.