Brand Tone

Adventurous and Exciting, Friendly and Welcoming, Customer-Focused, Professional and Trustworthy, Aspirational and Fun

Brand Values

• •Customer Satisfaction: Prioritizing an exceptional and memorable experience for every customer.
• •Quality and Safety: Offering powerful, new equipment and ensuring safety through trained instructors and briefings.
• •Adventure and Thrill: Providing exciting activities that offer an adrenaline rush.
• •Value for Money: Believing that fun should not come at an unfair price and striving to provide the best possible value.
• •Memorable Experiences: Focusing on creating lasting memories, supported by complimentary photos and videos.

Best Practices

• •Focus on the Experience, Not Just the Activity: Use vivid language that evokes feelings of excitement, freedom, and awe. Instead of "Rent a jetski," try "Feel the spray of the Arabian Gulf as you glide past the majestic Burj Al Arab."
• •Incorporate User-Generated Content Language: Mirror the enthusiastic and authentic language often found in customer reviews and social media posts (e.g., "epic," "unforgettable," "best day ever").
• •Maintain a Friendly and Approachable Voice: Use contractions, address the audience directly (you/your), and keep the language conversational and easy to understand. Emphasize the supportive nature of the guides.
• •Highlight Key Value Propositions Consistently: Always weave in mentions of safety, quality equipment, experienced guides, and the complimentary photo/video service, as these are strong selling points and align with their values.
• •Keep it Energetic and Positive: Use exclamation points appropriately, ask engaging questions, and maintain an upbeat tone that reflects the thrilling nature of the activities offered. Ensure all communication reinforces the fun and memorable aspects of the Jetset Dubai experience.

Social Perception

Jetset Dubai is generally perceived positively by customers as a reliable and exciting provider of water sports and desert adventures in Dubai. They are seen as offering high-quality experiences with good equipment and friendly, helpful staff. The free photos and videos are a significant value-add that customers appreciate. The brand is associated with fun, adventure, and experiencing Dubai's iconic sights from unique perspectives. Their social media presence is active and engaging, contributing to this positive perception.

Copy Examples

• •Instagram Post (Image: Customer smiling on a jetski with Burj Al Arab in the background): Dubai's skyline or the thrill of the ride? With Jetset Dubai, you don't have to choose! 🤩 Conquer the waves and capture epic moments. Our powerful Yamaha jetskis and expert guides are waiting. Link in bio to book your unforgettable adventure! #JetsetDubai #DubaiAdventures #JetskiFun #BurjAlArab #MakingMemories
• •Facebook Ad (Video: Montage of jetskiing, quad biking, and happy customer faces): Ready for an adrenaline rush? 🌪️ Jetset Dubai offers the ultimate desert and sea adventures! From high-speed jetski tours past iconic landmarks to thrilling quad bike rides in the golden dunes – we’ve got your adventure covered. Friendly guides, top-notch gear, and memories guaranteed. Book your Dubai escape today! [Visit jetsetdubai.com]
• •Website Homepage Headline: Experience Dubai's Thrill: Unforgettable Jetski, Quad & Buggy Adventures with Jetset Dubai. Your Adventure, Our Passion.
• •TikTok Video Caption (Video: Quick cuts of a desert buggy tour with upbeat music): Desert vibes ONLY! 🏜️💨 Tag your adventure squad who needs this Dubai experience! #JetsetDubai #DesertSafari #DuneBuggy #DubaiThrills #AdventureTime #POV
• •Email Newsletter Snippet (Subject: Your Next Dubai Adventure Awaits! Special Offer Inside!): Hi [Customer Name], remember that incredible Dubai view? It's time to make new memories! At Jetset Dubai, we're all about delivering smiles and adrenaline. Whether you're a seasoned thrill-seeker or a first-timer, our friendly team is here to make your experience unforgettable. Click here to explore our tours and enjoy an exclusive 10% off your next booking!