Brand Tone

Friendly and Welcoming, Casual and Relaxed, International and Inclusive, Community-Oriented, Enthusiastic and Fun

Brand Values

• •Hospitality
• •Connection and Community
• •Enjoyment and Relaxation
• •Authenticity
• •International Friendship

Best Practices

• •Embrace Bilingualism (Where Appropriate): Continue using a mix of English and Japanese in social media captions and on-site communication, reinforcing the international and inclusive appeal. Ensure English is clear, friendly, and welcoming.
• •Use Traveler & Aviation Lingo Casually: Incorporate terms like "layover," "crew," "globetrotter," "touchdown," and aviation-related emojis (✈️) naturally to resonate with the target audience.
• •Highlight Community and Connection: Frame messaging around shared experiences, meeting new people, and being part of the "Jet Lag Club family." Use inviting language like "Join us," "Share your stories," "Welcome to the club."
• •Keep it Upbeat and Positive: Ensure the language is energetic, enthusiastic, and focuses on the enjoyable aspects of the experience – fun, relaxation, good drinks, and friendly company.
• •Be Authentic and Relatable: Speak directly to the target audience's needs and situations (e.g., needing a place to relax during a layover, wanting an English-speaking environment). Share genuine moments from the club (photos of patrons, staff highlights) to build trust and relatability.

Social Perception

Positive Hub for Travelers and Aviation Crew, Unique and Thematic, Friendly and Social Environment, Good Atmosphere, Convenient Location

Copy Examples

• •Headline: "Delayed Flight? Extended Layover? Your Perfect Pit Stop Awaits at Jet Lag Club Narita!" Body: "Touchdown in Narita and need a place to unwind? Or gearing up for your next adventure? Join our global family of travelers and aviation pros at Jet Lag Club. Great drinks, friendly faces, and stories from every corner of the world. Your journey’s best memories start here. ✈️🍻 #JetLagClub #NaritaBar #TravelCommunity"
• •Headline: "More Than Just a Bar – It's Your Narita Crew Lounge." Body: "Hey globetrotters and sky warriors! Jet Lag Club is your home away from home, just minutes from NRT. Share a laugh, a drink, and your latest travel tales in a place where everyone speaks your language (yes, English too!). Open mic nights, cool tunes, and the best company. See you at the Club! #AirlineCrew #NaritaNights #InternationalFriends"
• •Headline: "Lost in Translation? Not at Jet Lag Club!" Body: "Welcome to Narita's most foreigner-friendly bar! 🇯🇵🇬🇧 Whether you're a local looking to chat in English or a traveler seeking a welcoming vibe, we've got you covered. Cold beers, cool cocktails, and a warm atmosphere where connections happen. Come say hi! #EnglishSpeakingBarJapan #Narita #JetLagClubFun"
• •Headline: "Fuel Up Before You Fly Out (Or Wind Down After You Land)." Body: "Your Narita adventure isn't complete without a stop at Jet Lag Club! From refreshing local brews to international spirits and tasty snacks, we’re here to make your pre-flight excitement or post-flight relaxation even better. Aviation geeks, this one’s for you – check out our memorabilia! #AviationLovers #NaritaAirport #BarNearNRT"
• •Headline: "Narita's Friendliest Atmosphere? We'll Drink to That!" Body: "Step into Jet Lag Club and feel the buzz! We're all about good times, great music (live DJs on select nights!), and making new friends from around the globe. Billiards, foosball, and endless good vibes. Your layover just got an upgrade! #NaritaEvents #TravelJapan #JetLagVibes"